Hear talks and panels on:
Google Business Profile
The future of business discovery
Local link building
Multi-location marketing
User-friendly SEO
PPC
User-behaviour data for search
Local SEO and cognitive science
Cross-functional SEO teams
If that wasn’t enough, funds raised from ticket sales go straight to charities nominated by our speakers. And yes, the entire day will be recorded for you to replay in your own time.
12 September
2024
Check Out the Full Agenda
Timings are displayed based on your time zone.
What does it mean to travel like a local? It implies being familiar with the place and seeing it through the eyes of someone who lives there, experiencing the everyday life, the hidden gems, and the local hangouts. Drawing from cognitive science principles, this talk explores how to leverage familiarity to craft hyper-localized content and engage with diverse audiences. You will gain actionable insights to fine-tune your approach for each market.
Performance Marketing Consultant at Pragm
In her talk, Preeti will talk about building a holistic strategy that includes more than SEO. She'll encourage you to think wider than the walls of SEO, and be where your users are. She'll share how doing this can help you gain their trust, and how this strategy can shift your focus from overemphasizing Google to actually helping your users.
Founder and SEO at Packted
Google Ads is a saturated marketplace – 64.6% of users click on ads, with only the remaining 35.4% clicking on Organic results only. Fortunately, there are ways to get ahead of competitors – Tanesha gives us 5 tips to take a bigger chunk of the market share.
Co-Founder at Armchair Marketing
Google Business Profile: We all use it. But are you utilizing every feature? Are you using best practices? In this panel, three GBP Product Experts will outline their biggest tips and tricks to find success on the platform.
Director of Pre-sales Solutions at Uberall
Founder at Marketing Metrology
Owner at Reputation Arm
How does working better with other teams supercharge your growth? In her talk, Sofia will delve into the value of working effectively with other teams, outlining common challenges we face as SEOs in typically siloed roles, and ways to overcome them.
Senior Content Manager at Juro
Learn how to focus on search experience optimization by using user behavior metrics from Microsoft Clarity. Work with data to better understand how users interact with your site’s content and let it inform you on how to provide a better user experience and increase conversions.
SEO Strategist at RicketyRoo
In this session, Joy will share never-before-seen case studies that show exactly what happened to both organic and local rankings when we did nothing but link building. Spoiler alert: the results were very different. Links do not impact the organic + local algorithm the same. Joy will also break down what types of links still work and what does not. She'll address guest posts, citations, and a few others.
Owner at Sterling Sky
In this talk, Elizabeth will share opportunities and examples for businesses trying to rank multiple GBPs. She will share tactics to improve prominence and relevance online and outline how these tactics can tie into the overall goals of a business. Users will walk away with actionable to-dos and guidance on how to prioritize where they can start and how they can get the resources or buy-in to do so.
Director of SEO at Kick Point
SGE. No wait... AI Overviews. Reddit. Zero-click SERPs. By the time you've read this sentence, each of those things may have changed! In this panel, our group of experts will discuss the future of business discovery in today's landscape. You'll hear more about; Google's current state and its future, how users are searching away from Google, the rise of Reddit search and forums, plus how social media platforms like TikTok are transforming the way users discover businesses.
VP and Founder at Steady Demand
President at Wiideman Consulting Group
President at Fire&Spark
Get in touch at marketing@brightlocal.com to find out more.
100% of sponsorship donations will go straight to the nominated charities.
Yes. This is the same link that you will use to stream the event. After the event, you will also be sent the link to the recording. The recording will not be made public and will only be for ticket holders.
No, but the event recording will be available to all ticket holders. So, if you miss the event, you can rewatch at a time that suits you.
Because this is a paid-for charity event, the streaming link should be for ticket holders only and should not be shared widely.
The money will go to charities nominated by our speakers. These charities are listed on this event registration page for everyone to see. 100% of the funds will go to charities with an additional donation from BrightLocal. BrightLocal does not take any money from this event.
This event is for local marketers, digital marketers, and SEOs, both in-house or agency teams.
As this is a charity event, we do not offer ticket refunds. However, if you have an exceptional circumstance, please email support@brightlocal.com to request a refund.
The event will stream via YouTube. The YouTube link will be on your ticket confirmation, and you will be emailed the access link before the event.
Ticket sales will close on Friday, September 20. If you want to watch the event, buy your ticket before this date. From this date forward, we must collect all the funds raised from ticket sales and send the donations to the nominated charities.
Early bird tickets costing just $25 will be on sale until Friday, June 28. If you’re hoping to grab a ticket for a reduced price, make sure you take advantage of early bird tickets. We cannot offer discounted tickets after this time.
Please check your spam folder!
The ticket confirmation will come from 'brightlocal@buytickets.at' titled "Order complete".
Your tickets will be sent in an email titled "Your tickets for: Local SEO for Good".
Need additional help? Contact us at support@brightlocal.com