While seemingly a straightforward concept, there’s much more to local citations than first meets the eye. Essential for business discovery, local search visibility, and consumer awareness, these little nuggets of ...
Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm. Rolling out ...
A question I sometimes hear from business owners goes something like this: “Do we really need call tracking? It seems like an extra expense we can do without?” This provides ...
Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent. The Local Pack ...
Optimizing the website of a single-location brick-and-mortar business for the local search results can be a challenge—but it’s significantly more complicated when doing so for a business with hundreds or ...
December is here and that means there’s only a handful of weeks left to squeeze in new knowledge before going at it again in 2022. Luckily, we’ve got you covered ...
As some of you may have noticed over the last few months, BrightLocal has undergone some visual upgrades (including the color scheme update that went live in our toolset today). ...
Imagine the scenario. You’re a dog owner and your good boy needs treatos. You check the pet store’s Google Business Profile (formerly known as Google My Business) listing, which says ...
Instagram is a fantastic place for brands to promote themselves and to connect with new and existing customers. Although many local and small business owners know that Instagram is a ...
At the beginning of November 2021, Google announced that it is rebranding Google My Business as Google Business Profile. The name change isn’t major news in itself as the product ...
In February 2021, Google updated the guidelines for Google Business Profile (formerly known as Google My Business) to include information about co-working spaces. While there’s a lot of information spread ...
This is an edited excerpt of the ‘Elements to Audit and Why’ lesson from Amanda Jordan’s free ‘How to Perform Local SEO Audits for Multi-location Businesses’ course in BrightLocal Academy. ...