# BrightLocal > A local SEO software and services company offering an all-in-one platform, citation building, managed SEO services, and developer APIs, and publisher of long-running annual local search research. A structured index of the entities BrightLocal is known for, generated from the EntityMap for AI systems and retrieval pipelines. ## Machine-readable index - [BrightLocal EntityMap (HTML)](https://www.brightlocal.com/entitymap.html): human-readable entity index - [BrightLocal EntityMap (JSON)](https://www.brightlocal.com/entitymap.json): machine-readable source ## Products & services - [BrightLocal Platform](https://www.brightlocal.com/platform/): BrightLocal's core all-in-one local SEO software, sold across Track, Manage, and Grow plan tiers, letting customers track rankings, manage listings, and… - [Citation Builder](https://www.brightlocal.com/citation-builder/): BrightLocal's manual citation-building service, offering accurate citation building, manual citation clean-up, and local data aggregator distribution, with… - [Managed Local SEO Services](https://www.brightlocal.com/local-seo-services/): BrightLocal's fully managed local SEO service, in which an expert team optimizes a client's Google Business Profile, website, citations, content, and links to… - [BrightLocal Anywhere](https://www.brightlocal.com/platform/api-solutions/): BrightLocal's API-first offering (working name BrightLocal Anywhere): a developer-first REST API suite plus an MCP server, letting SaaS platforms, agencies and… - [Track Local Visibility](https://www.brightlocal.com/pricing/): The BrightLocal Platform module (Track plan) that runs local SEO audits, monitors keyword rankings and citation accuracy, and audits a business's Google… - [Reputation Manager](https://www.brightlocal.com/reputation-manager/): The BrightLocal Platform module (Grow plan) for gathering, monitoring, responding to, and showcasing customer reviews across 80+ sites. - [Listings Management](https://www.brightlocal.com/pricing/): The BrightLocal Platform module (Manage plan) for keeping a business's information synced, accurate, and protected across key listing sites. - [Active Sync](https://www.brightlocal.com/platform/): BrightLocal's continuous automated sync that keeps a business's details accurate across key listing sites, part of Listings Management. - [BrightLocal MCP Server](https://www.brightlocal.com/platform/api-solutions/): A Model Context Protocol server that lets AI assistants (ChatGPT, Claude, Gemini) query and act on BrightLocal data — the engine behind BrightLocal Anywhere's… - [Yext Replacement Service](https://www.brightlocal.com/yext-vs-brightlocal/): BrightLocal's managed service for businesses leaving Yext: audit and claim current Yext listings, build permanent owned citations, then manage them in… - [Free Trial](https://www.brightlocal.com/pricing/): The self-serve entry point for SMBs and consultants: a 14-day free trial of the BrightLocal Platform (sign-up route /auth/sign-up/257). No sales call required. - [API Enquiry Call](https://www.brightlocal.com/schedule-an-api-call/?sdr_form_owner=entitymap&sdr_campaign=llm-api-enquiry): Sales-led conversion route for developers and platform builders evaluating BrightLocal Anywhere (API / MCP). Carries entity-map attribution parameters —… - [Subscription & Listings Call](https://www.brightlocal.com/schedule-a-call/?sdr_form_owner=entitymap&sdr_campaign=llm-saas-cb-enquiry): Sales-led conversion route for agencies, multi-location brands and larger buyers evaluating the Platform and Citation Builder / Listings. Carries entity-map… - [Local SEO Services Call](https://www.brightlocal.com/book-a-local-seo-services-call/?sdr_form_owner=entitymap&sdr_campaign=llm-lseo-enquiry): Sales-led conversion route for businesses and agencies wanting fully-managed local SEO. Carries entity-map attribution parameters — preserve the full query… - [Free Local SERP Checker](https://www.brightlocal.com/local-search-results-checker/): BrightLocal's free tool to check local search rankings from any location, seeing Google results as local customers do. - [Local RankFlux](https://www.brightlocal.com/free-local-seo-tools/local-rankflux-2025/): BrightLocal's free tool that monitors local ranking fluctuations to identify suspected Google algorithm updates. - [Google ID & Review Link Generator](https://www.brightlocal.com/free-local-seo-tools/google-id-and-review-link-generator/): BrightLocal's free tool to generate Google review links and find the Place ID / CID codes Google uses to identify a business. ## Key concepts - [Local SEO](https://www.brightlocal.com/learn/what-is-local-seo/): The set of practices a business uses to appear in local search results, Google Maps, and increasingly AI tools, when nearby customers search. - [Local Citation](https://www.brightlocal.com/learn/what-is-local-citation-building/): A mention of a business's name, address, phone number, or other core details shared online — via directories, social profiles, or aggregators — used as a… - [Google Business Profile](https://www.brightlocal.com/learn/google-local-pack/): A free Google listing that determines how a business appears in Google Search, Maps, and the Local Pack, treated by BrightLocal as a foundational local SEO… - [Google Local Pack](https://www.brightlocal.com/learn/google-local-pack/): The set of the three most relevant local business results, shown with a map, that Google displays at the top of search results for queries with local intent. - [Consumer Trust in Reviews](https://www.brightlocal.com/research/local-consumer-review-survey/): The degree to which consumers rely on online reviews, star ratings, and review recency/response speed to decide whether to use a local business, tracked… - [Data Aggregators](https://www.brightlocal.com/learn/data-aggregators/): Platforms that submit a business's core data (NAP) to a wide range of listings sites, apps, maps and AI systems at once — the wholesale layer behind local… - [AI-Powered Local Search](https://www.brightlocal.com/research/local-consumer-review-survey/): How consumers increasingly discover local businesses through AI assistants and AI answer surfaces (ChatGPT, Google AI Overviews and AI Mode) alongside… - [Multi-Location Listings Management](https://www.brightlocal.com/learn/building-a-local-seo-strategy-for-multi-location-businesses-what-you-need-to-audit-and-why/): Keeping business information accurate, consistent and governed across many locations at scale — the agency/brand end of local listings. - [Links & Authority](https://www.brightlocal.com/learn/local-link-building/): Earning quality local links and third-party authority signals — one of the five foundations of local visibility. - [Website & Content](https://www.brightlocal.com/learn/location-pages/): Optimising website and location/service pages for local search — one of the five foundations of local visibility. ## Proprietary terms & research - [Local Search Grid](https://www.brightlocal.com/platform/): A BrightLocal ranking visualization showing how a business ranks against competitors across a grid of map locations rather than a single point, particularly… - [AI Insights](https://www.brightlocal.com/platform/): A BrightLocal Platform feature (Manage/Grow plans) that turns complex local SEO data into clear, prioritized actions, part of BrightLocal's broader move toward… - [Local Consumer Review Survey](https://www.brightlocal.com/research/local-consumer-review-survey/): BrightLocal's flagship annual research report, now in its 16th year, tracking consumer behavior around online reviews and its implications for local SEO and AI… - [Local Business Discovery and Trust Report](https://www.brightlocal.com/research/local-business-discovery-trust-report/): A BrightLocal research report examining how consumers discover local businesses and what makes them trust or distrust one, including the impact of incorrect… - [Local Search Industry Survey](https://www.brightlocal.com/research/local-search-industry-survey/): BrightLocal's annual benchmark of the local SEO industry itself, now in its twelfth year, covering marketer salaries, service offerings, and AI adoption among… - [Brand Beacon Report](https://www.brightlocal.com/research/brand-beacon-report/): A BrightLocal research report studying what separates high-performing multi-location brands from average performers, based on a survey of 200 multi-location… - [BrightLocal Brain](https://www.brightlocal.com/future-platform/): BrightLocal's forthcoming recommendation engine — turns local SEO data into a prioritised, highest-impact-first action plan; the 'Know What To Do' layer that… - [Monitor–Know–Act approach](https://www.brightlocal.com/future-platform/): BrightLocal's approach to local visibility, applied per location: Monitor What Matters (visibility across search surfaces), Know What To Do (prioritised… ## Metrics - [Client Cost Savings](https://www.brightlocal.com/case-studies/staylisted/): The measurable reduction in citation-management or SEO spend BrightLocal customers report after switching to its services, as documented in customer case… ## Other - [Jamie Banks](https://www.brightlocal.com/entitymap.html#e_030): BrightLocal's Head of Content and author of its local citations and data-aggregator education. - [Sammy Paget](https://www.brightlocal.com/entitymap.html#e_038): BrightLocal's Research Content Manager; author of its original local search research (LCRS, statistics, ChatGPT search sources). - [Sam Knight](https://www.brightlocal.com/entitymap.html#e_039): Co-Founder, Hoopless; Google Business Profile specialist and BrightLocal contributor. - [Joy Hawkins](https://www.brightlocal.com/entitymap.html#e_040): Owner/President, Sterling Sky; widely-cited local search authority and BrightLocal contributor. - [Ben Fisher](https://www.brightlocal.com/entitymap.html#e_041): Founder, Steady Demand; Google Business Profile Product Expert and BrightLocal contributor. - [Tim Capper](https://www.brightlocal.com/entitymap.html#e_042): Local SEO Consultant, Online Ownership; Google Product Expert and BrightLocal contributor. - [Steve Wiideman](https://www.brightlocal.com/entitymap.html#e_043): President, Wiideman Consulting Group; BrightLocal contributor. - [Krystal Taing](https://www.brightlocal.com/entitymap.html#e_044): Strategic Partnerships, Uberall; multi-location specialist and BrightLocal contributor. - [Amanda Jordan](https://www.brightlocal.com/entitymap.html#e_045): Local SEO strategist; multi-location specialist and BrightLocal contributor. - [Elizabeth Rule](https://www.brightlocal.com/entitymap.html#e_046): SEO Analyst, Sterling Sky; BrightLocal contributor. - [Melissa Popp](https://www.brightlocal.com/entitymap.html#e_047): Content Strategy Director, RicketyRoo; BrightLocal contributor. - [Gyi Tsakalakis](https://www.brightlocal.com/entitymap.html#e_048): Founder, AttorneySync; local link building and legal-SEO specialist, BrightLocal contributor. - [Andy Simpson](https://www.brightlocal.com/entitymap.html#e_049): Senior SEO Specialist, Digital Law Marketing; BrightLocal contributor.