How a full-service Digital Marketing Agency uses BrightLocal to effectively manage citations for 1,600 client locations

At first, Big Leap used Citation Builder (BrightLocal’s citation service offering accurate citation building, manual citation clean-up, and local data aggregator distribution) for its SMB clients, which it found to be simple, cost-effective, and accurate. So much so that it now uses the service for 80% of its SMB client base.

Using Citation Tracker, Big Leap can now easily identify and update incorrect or inconsistent business listings, too; an important element in developing trust in its clients’ local businesses.

“BrightLocal has provided us with a scalable and efficient solution for SMB clients, allowing us to incorporate building citations and business listings into many of our local SEO clients strategies,” says Big Leap’s Director of Operations, Jessi Duffin.

Using BrightLocal tools, Big Leap has been able to achieve consistent rankings for local clients, and the ability to build top citations has “helped significantly”. It can now provide “accurate, reliable, and relevant business listings” to their clients in a “timely and professional manner”.

With BrightLocal, Big Leap has certainly addressed its issue with scalability. To date, it has utilized BrightLocal’s services for over 1,600 individual client locations for citation tracking, audits, and building listings.

Jessi tells us that it used to take an hour to build 10 citations for a single location. For Big Leap’s clients to date, this would have taken over 1,500 hours without BrightLocal!