Kumon helps children achieve their full potential in education, through their networks of supplementary maths and English study-centers across the UK and Ireland.
For 60 years, Kumon’s unique method of learning has helped children across the globe to excel academically and develop a love of learning.
Because each education center works in a local catchment area, appearing in local search is crucial to Kumon’s online visibility. Historically, the company didn’t have a centrally managed approach for local citations for their centers, which led to them missing out on local search traffic as well as inconsistent citations resulting in parents often not knowing how to contact their nearest center – both big problems for a company like Kumon.
Kumon partnered with BrightLocal to put together a local citation strategy focused on cleaning up incorrect listings and building new listings on the sites with the biggest impact on the UK’s local search ecosystem.
Though a bespoke citation campaign, BrightLocal were able to create and update listings on key UK directories like Yell and Scoot. By manually creating and claiming listings by hand, Kumon’s listings will stay accurate indefinitely, with no ongoing fees.
BrightLocal provided Kumon with access to their listing’s login information alongside detailed reporting for every location.
“We are the biggest supplementary education provider worldwide and in the UK, where we have over 650 Kumon study centres. That means a lot of data! BrightLocal allowed us to achieve what otherwise would have been a Titanic task. With the increasing importance of citations as a ranking factor, BrightLocal has given us the ability to improve the brand awareness and visibility for our locations through Citation Building.
Now we are in a better position and in control of our data across online business directories. We’re ensuring that old data gets deleted and that our individual location details are up to date.
With Kumon being a franchise business, BrightLocal has allowed us to provide a better service to our franchisees who now don’t have to face the challenge of individually signing up with online directories to improve their local SEO and enhance their digital visibility.”
Foad Izadi, Digital Acquisition non-English speaking markets, Kumon
