BrightLocal for Small Businesses

Improve your search rankings, drive leads, and grow your business

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Four reasons local businesses use BrightLocal

Rank higher and drive customer traffic

Our solutions are designed to get your business ranked higher in search results and found by customers, driving interactions and traffic to your business.

Beat your local competitors

Higher rankings lead to customers choosing your business before competitors. We enable businesses like yours to beat competitors, no matter how large they are.

Local SEO expertise

It’s impossible to master every element of running a business; let our 15+ years of expertise take your local search strategy to the next level.

Cost-effective

Our tools and services are designed to support local business growth, at a price that won’t eat into your revenue. Driving long-term ROI, local SEO is the ideal marketing investment for small businesses.

Two ways to win in local search

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Local SEO Services

Strapped for time? Let our experts do the hard work for you and get you winning in local search.

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Local SEO Tools

Self-driven? Succeed in local search with our comprehensive local SEO tools.

Two ways to win in local search

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We-do-it path: Local SEO Services 

Strapped for time? Let our experts do the hard work for you and get you winning in local search.

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DIY path: Local SEO Tools

Self-driven? Succeed in local search with our comprehensive local SEO tools.

Not sure which option is right for you?

No problem! We’ve outlined the details for each plan below and how they can benefit you.

Local SEO Services

We-do-it path: Local SEO Services

Improve rankings and be found by customers

With 46% of all Google searches having local intent, it’s crucial you rank at or near the top of organic local search results. We strive to get your business ranking higher to ensure existing or prospective customers can find you in their online search.

Get Higher Local Rankings

Get more calls, foot traffic, and website visits

We optimize your online presence for local searches to help attract more local customers, both online and offline. More visibility means more customers discovering and interacting with your business.

Achieve long-term ROI

We focus on creating a permanent impact with our services. Unlike paid ads, the impact of local SEO grows over time, providing a higher return on investment as your visibility increases and more customers interact with your business.

Compete effectively—even with larger, more established rivals

Our local SEO services level the playing field, giving local businesses the ability to compete with more established players.

Build trust and credibility online

With 98% of customers reading online reviews about local businesses, it’s imperative that your customers leave their feedback. Our team grows your reputation online, building customer trust that leads to quicker decisions.

05.growandmanageyourbrand

You focus on running your business. We’ll help it grow.

Never struggle with local search again. Our in-house experts audit businesses like yours every day, identifying problems and delivering local SEO strategies.

Local SEO experts trusted by thousands of small businesses worldwide

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4.8 stars out of 5

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4.6 stars out of 5

Local SEO Tools

DIY path: Local SEO Tools

Rank above competitors and be chosen by customers

See visually where you rank against your competitors in local search with our Local Search Grid tool. Identify tactics to improve your rankings, helping you to beat competitors and be chosen by customers first.

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Be found when and where your customers are looking

Having consistent, complete listings is an essential part of a local strategy, though they can be a lot of work to update and maintain. Our Citation Builder and Active Sync tools make it easy for you to create, update, and manage your business listings, saving time on manual work and giving your customers a great experience.

Build trust and credibility online

98% of customers turn to online reviews to help them make a purchase decision, meaning it’s crucial for you to build your reputation online to win the trust of customers. Our Reputation Manager tools allows you to generate new reviews for your business and monitor what your customers are saying about you online.

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Drive website traffic, phone calls, and interactions with your Google Business Profile

BrightLocal offers everything you need to succeed in local SEO, all in one platform. Update and manage your Google Business Profile (GBP) from one place, making updates a breeze and freeing up your valuable time.

Education and support at your fingertips

Our BrightLocal Academy and team of experts are here to support your local SEO journey and business growth. The academy is full of learning resources, so you never have to feel lost in local SEO again.

Academy

Local SEO, made simple

Our platform is the best-in-class platform for helping businesses like yours win at local SEO. With all the tools necessary for the strongest local SEO foundation, you can be a local SEO pro.

Put your business on the map

Our results speak for themselves

"Intuitive dashboard, affordable, easy-to-read reports and the most accurate local rank tracking in the business. I highly recommend their platform."
Jennifer Poole, Director of Marketing - Nadrich Accident Injury Lawyers
Jennifer Poole, Director of Marketing
Nadrich Accident Injury Lawyers
"I have been doing all of this myself for a while not achieving what I need. Finally, I have found an all-in-one company, BrightLocal. I'm so excited to see results."
Giulio Ferrante, Real Estate Agent - Signature Premier Properties
Giulio Ferrante, Real Estate Agent
Signature Premier Properties
“If you want to save time and save money, and also need to get the right local results first time every time, then BrightLocal must be part of your local SEO toolkit.”
Susan Hallam, Managing Director - Hallam Internet
Susan Hallam, Managing Director
Hallam Internet
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Our small business experts are here to support you

Whether you need a tailored plan to suit your needs, a service solution to get the work done for you, or a hand getting set up on the platform—we’re here to support you.

  • Done-for-you local SEO services
  • Live chat support 23 hours a day
  • Partner with a team who’ve spent 15+ years in local
Our Brand Experts Are Black And White Version 1

Still not sure which path is right for you?

Fear not! Our local SEO experts are here to help advise you on the best path forward for your business.

Whether you want to learn more about our local SEO services, or get a personalized demo of our tools platform to see the functionality and features—we’re here to support you.

FAQs

What is local SEO for small businesses?

Local SEO for small businesses comprises the optimization of your website, Google Business Profile, online reviews, and a number of other entities, all with the intent to rank more effectively for local queries in Google searches.

If this sounds like a lot, don’t worry, we’re here to help. Read our “What is local SEO?” guide for more detail.

How can I get my small business to rank locally?

There’s no quick fix to get your small business ranking. You’ll need to spend some time working on your local SEO strategy, among other things. Get familiar with local ranking factors, but be confident in the knowledge that, locally, you have a good chance of ranking against potentially much bigger competitors.

We’ve put together a local SEO checklist to get you started. To see how you’re doing, we also have a Local Rank Tracker and Local Search Grid.

How can I master local SEO as a small business?

First, check out our local SEO guides, then learn the benefits of local SEO and go on from there. Once you’re familiar with the concept, try our guides for Google Business Profile, local citations, and review management.

We also have BrightLocal Academy to help you become a local SEO expert. It’s completely free, too!

What kind of businesses need local SEO?

Any business that requires a local presence will benefit from local SEO. This includes businesses with a brick-and-mortar store, and service-area businesses. Some of the businesses that rely heavily on local SEO are medical services, tradespeople like plumbers and electricians, law offices, hospitality businesses, and real estate companies or individuals, to name just a few.

Do I need citations for my small business?

Citations are an important foundation for any local business. Building citations can help give you a solid footing to rank in local search, especially when used in conjunction with other factors, like reviews and Google Business Profile.