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Browse all Insights
Claire Carlile

Claire Carlile

Guest Contributor

Claire Carlile is a Google Business Profile Silver Product Expert and noted local SEO industry figure. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to the work she does for partners.

38 Articles

Crystal Carter on Powerful Applications of Schema Markup
Podcast

Crystal Carter on Powerful Applications of Schema Markup

Schema might not be a ranking factor, but that doesn’t mean you can leave it in the ‘to do’ pile. In this episode, structured markup master Crystal Carter lifts the ...

October 17th, 2023
45 min listen
Mike Blumenthal Adventures in Local Marketing
Podcast

Mike Blumenthal on What Google’s Past Can Teach Us About Its Future

In this episode, Near Media‘s Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, ...

September 6th, 2023
39 min listen
Adventures in Local Marketing - Noah Learner on Telling Client Stories with Data - Blog Header
Podcast

Noah Learner on Telling Client Stories with Data

In this episode, Sterling Sky’s Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, ...

August 10th, 2023
45 min listen
Krystal Taing on Making Multi-location SEO Feel Local
Podcast

Krystal Taing on Making Multi-location SEO Feel Local

In this episode, Uberall’s Krystal Taing shares her obsession with multi-location SEO, slings her pet peeves into Room 404, and delivers a rousing 5-point plan for scaling enterprise local SEO ...

July 20th, 2023
30 min listen
Blog Headerspotlight April Clairecarlile
News

Don’t Put All Your Eggs In Google’s Basket – Beyond the Google Monopoly

by Claire Carlile

In the last few years, I’ve taken Google’s monopoly in search for granted, and indeed I have cemented that dominance by turning to Google to help me out in a ...

May 2nd, 2023
9 min read
Gbp Booking Appointments
Learn

How to Set up Google Business Profile Bookings and Appointments

by Claire Carlile

Once you’ve claimed and optimized your Google Business Profile (formerly Google My Business) you’re ready to start checking out some of the richer features and functionality. These Google Business Profile (GBP) ...

September 9th, 2022
6 min read
Editing Your Gbp Teaser
Learn

How to Edit Your Google Business Profile

by Claire Carlile

Keeping your Google Business Profile (formerly Google My Business) information accurate and up to date helps customers and Google alike. Just like your website, you want to actively manage and ...

August 24th, 2022
2 min read
Gbp Attributes Teaser
Learn

What are Google Business Profile Attributes?

by Claire Carlile

Google Business Profile (formerly known as Google My Business) attributes have long been a feature of Google Business Profiles, used to convey useful details about a local business to search ...

August 22nd, 2022
4 min read
Gbp Posts Teaser
Learn

Google Posts: How to Create Better Google Business Profile Updates

by Claire Carlile

Google Business Profile (formerly known as Google My Business) Posts were rolled out by Google in 2017. Since then, there’s been a lot of confusion about the best practices for ...

August 18th, 2022
23 min read
Google Business Profile Photos
Learn

How to Upload and Manage Google Business Profile Photos

by Claire Carlile

We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life.  Internet users are inherently visual creatures, with approximately ...

May 19th, 2022
12 min read
Gbp Insights Teaser
Learn

Google Business Profile Insights and Performance

by Claire Carlile

As a business owner or marketer for a local business, harnessing, analyzing, and then acting on data can be a daunting prospect. It’s not just a question of knowing where ...

May 19th, 2022
8 min read
Gbp Business Description Teaser
Learn

How to Write a Google Business Description

by Claire Carlile

The description feature within Google Business Profile (formerly known as Google My Business) is a super useful element to have on any local business listing. It informs the search user ...

May 17th, 2022
4 min read
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