Currently a Principal Analytics Consultant and Trainer at Measurelab, an independent analytics consultancy in the U.K., Daniel has been working in digital/marketing analytics for 10+ years, specialising in the Google stack, specifically Google Analytics 4 (GA4) most recently. He is a seasoned analytics trainer, co-host of the podcast The Measure Pod and overall analytics enthusiast, atending all the events and webinars he can. He runs a small analytics blog danalytics.co.uk where he writes about all thing web and app analytics.
Daniel has written 1 articles
Unless you’ve been living under a rock, you’ll be aware that Google Analytics 4 (GA4) is now the primary analytics tool from Google, even to the extent that they have ...