Why Are Fake Reviews a Problem?
BrightLocal has been studying the impact of consumer reviews for the last ten years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer ...
BrightLocal has been studying the impact of consumer reviews for the last ten years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer ...
Google very recently announced the rollout of a significant update to how it handles search queries, called BERT, but how will this affect local search and local businesses? Do you ...
In our latest edition of Local Legends, we’re excited to present a conversation between Greg Gifford, VP of Search at SearchLab and BrightLocal CEO, Myles Anderson. Greg visited the BrightLocal ...
In this new interview series we talk to the people who make a real impact on local search, through their insights, their tools, or their good-old-fashioned hard work. First up ...
For a while now, local businesses have been able to push average star ratings from reviews about their businesses to their organic SERP results using review schema markup on their ...
We’ve all been there: you fire up your ranking-monitoring tool of choice. You see a massive change in rankings. Your heart rate increases. WTF? Was it something you did? Was ...
Our recently-released Google My Business Insights Study took 45,000 GMB profiles across 36 industries and analyzed their Insights to see which industries were outperforming others. Following on from our deep ...
Turn your agency’s less successful landing pages into lead generation powerhouses. Whatever the industry, the pressure to generate leads and make sales weighs heavily on most business owners. When you ...
In a move that will excite service-level businesses wanting more traction from their Google My Business efforts, Google is rolling out frankly massive ‘Get a Quote’ buttons for relevant businesses ...
Our recently released Google My Business Insights Study uncovered a wealth of data (from no less than 45,000 businesses) on how consumers find and interact with businesses via their GMB ...
So you’ve established the importance of generating a steady stream of online reviews for your business, and you’ve got buy-in from head office to invest in review generation software. Great! ...
Although local neighborhood businesses may share a common audience on the surface, they can have wildly different needs when it comes to local marketing, which is why it’s always important ...