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Kate Herbert-Smith

Digital Learning Manager

A little about Kate

Kate is responsible for managing BrightLocal’s educational content, ensuring we create valuable resources and courses that upskill the local SEO community so they can become experts in local marketing and using BrightLocal products.

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Kate Herbert-Smith

Explore all articles by Kate Herbert-Smith

Experts’ Predictions for Local Marketing in 2026
Kate Herbert-Smith

Kate Herbert-Smith

Digital Learning Manager

New Academy Course – Google Business Profile: Eligibility, Verification, Support, and Suspensions
Kate Herbert-Smith

Kate Herbert-Smith

Digital Learning Manager

Mining for Gold: Turning Customer Feedback into Local SEO Success
Kate Herbert-Smith

Kate Herbert-Smith

Digital Learning Manager

Expert Tips for GBP Suspensions, Verification, and Local Ranking
Kate Herbert-Smith

Kate Herbert-Smith

Digital Learning Manager

Under Attack? Navigating the recent 1-star Google review scams
Kate Herbert-Smith

Kate Herbert-Smith

Digital Learning Manager

New Academy Course: How to Create Custom Local SEO Audits That Win Clients
Kate Herbert-Smith

Kate Herbert-Smith

Digital Learning Manager

How to Manage Business Listings Properly

Learn

Jul 24, 2025

8 min read

How to Manage Business Listings Properly

Kate Herbert-Smith

Kate Herbert-Smith

Digital Learning Manager

AI Search Makes Local Listings More Important Than Ever
Kate Herbert-Smith

Kate Herbert-Smith

Digital Learning Manager

New Academy Course – Get Found Online: Local SEO for Service-area Businesses
Kate Herbert-Smith

Kate Herbert-Smith

Digital Learning Manager

A Guide to Rank Tracking for Local Keywords

Learn

May 29, 2025

7 min read

A Guide to Rank Tracking for Local Keywords

Kate Herbert-Smith

Kate Herbert-Smith

Digital Learning Manager

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