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Welcome to our Platform

The all-in-one local SEO platform

Track your visibility, manage your listings, and grow your reputation, all from one place, with clear insights and support you can trust. Replace disjointed tools with one login.
YOUR COMPLETE TOOLKIT FOR LOCAL MARKETING

Track your visibility in local search

Track plan — from $29/mo

  • See where you rank when local customers search
  • Beat the competition with competitor benchmarking
  • Pinpoint opportunities and where to focus your efforts

Manage your business listings

Manage plan — from $36/mo

  • Everything included in Track plan
  • Build authority across search and AI-driven discovery
  • No renting your listings. No recurring fees. You own your listings, forever.
  • Use Active Sync for ongoing listing management

Grow your online reputation and build trust

Grow plan — from $44/mo

  • Everything included in Manage plan
  • Create a constant flow of fantastic reviews
  • Monitor your reviews across 80+ review sites
  • Put your best reviews center stage

Popular platform features

Citation Builder

Boost your local search visibility with accurate, consistent citations that you own indefinitely. Citation Builder does the work for you.

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Local Search Grid

Local rankings change from one street to the next. With Local Search Grid you can see the full picture. 

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Local Search Audit

Audit your entire online presence in minutes, and get a color-coded roadmap of your SEO health.

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AI Insights

AI Insights takes the guesswork out of local SEO by showing you exactly where to focus, with clear priorities and actions drawn from your data.

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Citation Tracker

Citation Tracker acts as your digital compass, making sure customers can always find you, exactly where you are.

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Google Business Profile Audit

Audit every ranking signal in your Google Business Profile, from categories and attributes to content quality and data accuracy.

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YOUR RELIABLE PARTNER

Technology you can trust

BrightLocal is built to support local growth at every stage with reliable technology, scalable infrastructure, and real human support when you need it.

Engineered for reliability

Our platform is designed to perform consistently. With dependable infrastructure and industry-leading uptime, you get stable, secure access to your data.

Effortless scalability for growth

Whether you’re managing one location or hundreds, BrightLocal scales with you. Add more locations, clients, or data without slowing down or changing how you work.

Support at every step of the way

Support at every step of the way

You’re never on your own. Our in-house support team is here to answer questions, troubleshoot issues, and help you get the most out of the platform, whenever you need it.

Security and compliance first

Your data matters. We follow best practices for security and compliance, so you can be confident your information is protected.

Secure data handling and storage

Industry-recognised compliance standards

Ongoing monitoring and improvements

API & INTEGRATIONS

Seamlessly integrate with your existing tools.
Or have the power to build your own.

INTEGRATED WITH YOUR EXISTING TOOLSET

Integrate with the tools you use every day

BrightLocal offers integrations with a number of tools, to help make your work easier. From Agency Analyics to our MCP Server, there’s something for everyone.

Native integrations with Google Analytics 4 (GA4), Google Business Profile, Facebook, and Zapier.

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API SOLUTIONS

Build and automate local SEO at scale

Leverage BrightLocal’s trusted local SEO data to power your own apps, dashboards, and workflows. Our APIs help platforms and agencies embed rankings, listings, reviews, and reporting, without building or maintaining complex infrastructure.

Manage local SEO across hundreds of locations

Deliver reliable local SEO insights inside your own tools

Automate repetitive work and reduce engineering overhead

INTRODUCING THE POWER OF AI

All-new AI Insights

SEE HOW WE COMPARE

The most complete and cost-effective platform to tackle local SEO

From just $7.48 per location per month!
(Based on tracking 50 locations on an annual subscription to our Grow plan)
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Rank tracking

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Geo rankings

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Citation monitoring

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GBP auditing

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On-site SEO auditing

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Review monitoring

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Review generation

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GBP insights data

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Google Analytics data

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Link audit/tracking

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White-label reporting

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Try BrightLocal free for 14 days 

All features. Unlimited access. No card required.

HEAR WHAT OUR CUSTOMERS SAY

Don’t just take our word for it…

“If you want to save time and save money, then BrightLocal must be part of your local SEO toolkit.”

Susan Hallam MBE 

Managing Director, Hallam Internet

“I would and do recommend BrightLocal as a strong tool for anyone serious about local search.”

Casey Marez

Founder and CEO, Juris Digital

“BrightLocal is one of the best tools out there… It's fast, accurate, and produces excellent reports. ”

Colan Nielsen

VP of Local Search, Sterling Sky

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Support is always on hand

You’re never on your own. Our friendly in-house team is here to guide you with fast, reliable support, whether you’re preparing for a big meeting or just need a hand understanding your latest rankings. 

Reach out your way

Whether you prefer a quick email or a friendly chat, we’re ready to answer your questions where you are.  

Personalized guidance

Dedicated experts who take the time to truly understand your goals and craft a path that feels exactly right for you.

Real people, real help

No scripts, just genuine support from real people who care about your success as much as you do.

Support across time zones

Our global team works around the clock, so whether it’s the start of your day or the end of ours, real-time help is always just a message away.
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Frequently asked questions

We’ve gathered the most common questions our community asks to help you move forward with total confidence. If your question isn’t there, we’re only a message away.
Local SEO is simply the process of making sure your business shows up when local customers search for your services online. It involves optimizing your website, your Google Business Profile, and your customer reviews so Google knows exactly where you are and what you do.

Think of it as your digital storefront; if it’s easy to find, more customers will walk through your door.
New to this? Check out our What is local SEO? guide for a simple breakdown.
General SEO tools are great for global websites, but they often miss the street-level data that matters most for local businesses. BrightLocal is custom-built to handle things general tools can’t, like tracking rankings down to a specific zip code, managing Google Business Profiles, and auditing local citations.
Most SEO tools do local as a side hustle. We are the only platform built from the ground up to focus exclusively on the factors that move the needle for local businesses.

We help you find and fix issues faster and show you the best opportunities to improve your local search visibility—all from a single platform.
Absolutely! You can master the craft through the BrightLocal Academy and our learning content or use our platform to do the heavy lifting for you. Short on time? Our expert team can also handle the manual work for you, so you can focus on running your business.
Local SEO is one of the most cost-effective ways to grow your business. With BrightLocal, you can get started for as little as $29/month. Your main investments usually fall into three buckets:

Software: To track and automate (that’s our platform).

Citations: Getting your business listed in directories (our Citation Building Service handles this).

Expertise: Either your own time or hiring some help (check out our fully managed Local SEO Service).

See our Pricing Page for a breakdown of costs.
You can test drive BrightLocal completely free with a 14-day, zero-risk trial. After the trial, you can choose a subscription that starts at just $29 per month. Find out more on our Pricing Page, or start a free trial today.
Yes! We have our own suite of free local SEO tools to help you get started. Check your local search results, generate Google Review links, and monitor the local algorithm.

You can also sign up to try the full BrightLocal platform free for 14 days—no credit card necessary.
Yes. BrightLocal offers a dedicated Yext Replacement Service designed to help businesses transition away from Yext’s automated, subscription-based model.

Unlike Yext, which often locks your listings (meaning they can revert to old data if you stop paying), BrightLocal focuses on citation ownership. Once we build or update a listing for you, you own it forever, even if you cancel your subscription.

We’re the cheaper option too, often saving businesses up to 70% compared to Yext’s annual fees because you only pay for the updates you need.
Yes. BrightLocal provides a comprehensive suite of Local SEO APIs that allow you to pull data into your own internal dashboards, CRMs, or custom tools. Find out what we offer in terms of APIs here.
Yes, you can. The platform is built to scale for businesses with hundreds of locations.
You can use bulk upload tools to add locations and manage Google Business Profiles (GBP) at scale, including scheduling posts across multiple locations simultaneously.

For franchises, BrightLocal offers roll-up reports, which provide a bird’s-eye view of how the entire brand is performing, while still allowing you to zoom in on the performance of individual branches.
You can also monitor and respond to reviews for all franchise locations from a single centralized dashboard.
15,000+ Happy Customers
Based on 1,627 Reviews
G2 Capterra Trustpilot

Get started with the platform

See how your business appears in local search, understand what to do next, and start making progress with confidence.