Martha van Berkel

Martha van Berkel is the CoFounder and CEO of Schema App. Schema App is a software as a service that empowers digital marketers to create, manage, and leverage Schema Markup with no dependency on IT. Martha spends her days with Digital Marketers from Enterprises and Digital Agencies discussing the the value of Schema Markup and strategizing on how they can bring the most value to their clients and companies through the adoption of this advanced SEO strategy.

Martha has written 2 articles

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Local Business Schema: How to Use Schema Markup for Local SEO Success [+ Schema Templates]

by Martha van Berkel

Optimizing for local search involves many strategies, from website content and technical SEO to managing Google Business Profiles. Once you have the basics in place, schema markup can provide an ...

August 2nd, 2023

11 min read

News

How to Use Schema Markup at Scale for Multi-Location Businesses

by Martha van Berkel

Anyone trying to implement schema markup to a large, multi-location business website is eventually going to find themselves with maintenance and scalability issues. Here, Schema App’s Martha Van Berkel explains ...

May 29th, 2018

10 min read