Martha van Berkel

Martha van Berkel is the CoFounder and CEO of Schema App. Schema App is a software as a service that empowers digital marketers to create, manage, and leverage Schema Markup with no dependency on IT. Martha spends her days with Digital Marketers from Enterprises and Digital Agencies discussing the the value of Schema Markup and strategizing on how they can bring the most value to their clients and companies through the adoption of this advanced SEO strategy.

Martha has written 3 articles

News

How to Use Schema Markup at Scale for Multi-Location Businesses

by Martha van Berkel

Anyone trying to implement schema markup to a large, multi-location business website is eventually going to find themselves with maintenance and scalability issues. Here, Schema App’s Martha Van Berkel explains ...

May 29th, 2018

10 min read

News

Why Is Local Business Schema Markup Critical to Local SEO Success?

by Martha van Berkel

Still unconvinced by the power of schema markup, structured data, and rich results for local businesses? Allow Schema App’s Martha van Berkel to present a very compelling case for adding ...

January 30th, 2018

9 min read

News

Schema Demystified: Schema Markup and the SEO Benefits

by Martha van Berkel

What is Schema Markup? Through natural language processing, search engines can figure out up to 80% of what your website is about. To help the search engines figure out the ...

November 16th, 2016