Your local rankings have dropped. Nightmare!
Is it just you? What about your local competitors? What about your industry?! Welcome to hours of digging through forums and ranking tools to get the answers you need for your bosses and clients.
Wish you had a way to quickly determine which ranking changes are being felt throughout your industry?
Introducing Local RankFlux, the world’s only ‘weather report’ for Google’s local ranking algorithm.
The wider SEO industry has been lucky to have multiple tools dedicated to tracking seismic changes in organic SERPs for years. Local SEO? Not so much!
That ends today, with the (re)launch of Local RankFlux: a completely free tracking tool and early-warning system from BrightLocal, designed to give local marketers the edge in understanding what’s happening with Google’s local algorithm.
Wait… relaunch?
That’s right! In 2019, we launched V1 of Local RankFlux. For a good while there, we were able to confidently predict big changes to Google’s local rankings.
However, we’re a software platform, so our own software comes first. Local RankFlux broke a couple of times, and we weren’t able to give it the support it needed, so we made the hard decision to switch it off…
…and finally spend some time behind the scenes bringing it back to life, better than ever! It’s now more accurate, less prone to bugs, and on a faster, more reliable new server.
We’re confident that Local RankFlux V2 works far better than it did before (and V1 was already no slouch!)—we’re excited to hear what you make of it.
How Does It Work?
BrightLocal’s local rank tracking software has been monitoring the local SERPs of our customers for years. With Local RankFlux, we apply the same technology to a set group of:
28 keywords x 26 industries x 20 cities = 14,560 keywords (560 per industry)
This means we’re tracking nearly 15k SERPs every day to determine a statistical point of variation (the Local RankFlux score) and to understand if similarities are seen in specific industries.
Local RankFlux simply looks at all these SERPs, calculates how much the rankings for these keywords have changed since yesterday, and gives the level of variation a score, from 0 (no change at all) to 10 (complete upheaval, volcanoes erupting, cities falling into the sea).
- 0 – 3 indicates ‘low’, expected fluctuation (i.e. nothing significant has happened)
- 3.1 – 6 indicates ‘medium’ fluctuation (i.e. something minor has happened)
- 6.1 – 10 indicates ‘high’ fluctuation (i.e. something major has happened – likely a local algorithm update)
That’s the simple version, though! I’d encourage you to take a look at our detailed methodology so you can better understand how the Local RankFlux Score is calculated… The more you know!
How Do I Use It?
Easy! Just bookmark the URL www.brightlocal.com/local-rankflux today, and when you think there’s been a rumble in your rankings, head there, check the score, and filter the data to your own industry to see if there’s anything more to learn.
Want to be ahead of the game? Sign up for one or more of our email alerts:
Daily: Simple. Get a daily email telling you today’s Local RankFlux score.
Weekly: Sign up, and every seven days you’ll get an email with the previous week’s Local RankFlux scores.
Urgent: Sign up to ‘Urgent’ to only receive an email when the score is above 6, which we determine to mean that a Google local algorithm update is likely.
Happy Rankings!
We hope you find Local RankFlux useful and can get a bit more sleep next time you feel that ol’ tremble in the rankings.
Want to know more about Local RankFlux, or need to report a bug? Get in touch with us at [email protected].
