Hot on the heels of the results of our recent poll, in which we asked whether local businesses need a blog (spoiler: 68% think every local business should have one), ...
Google My Business has recently made some significant updates to the way its directions heatmap works—and to what insights it provides about where searchers are requesting directions to your business ...
Contradictory to the popular phrase, “the customer is always right”, a good client will recognize that isn’t always the case. When it comes to managing your relationship with your local ...
We all know that competition for the top spot on Google is intense, and for some industries it may not be realistic to expect that a small business client will ...
If you work with SEO, you’ll need no convincing of the power of trust. It’s the backbone of better rankings, and in business as in life, reputation usually precedes you ...
The holiday spirit should never be kept to ourselves. It can only be fully experienced when it’s given. After a successful gift-giving event in Pinatilan, Valencia City, Philippines in 2016, ...
Still unconvinced by the power of schema markup, structured data, and rich results for local businesses? Allow Schema App’s Martha van Berkel to present a very compelling case for adding ...
It was ‘Wizard of Ads’ author Roy H. Williams who once said, “The first step in exceeding your customer’s expectations is to know those expectations.” This mantra holds true for ...
In a guest post that will come in handy for anyone looking to highlight the importance of citations to bosses or clients, Big Leap’s Austin Lund explains why citation-building should ...
In this guest post, Big Leap’s Stephen Porritt explains how different industries are affected by online reviews. We’ve long used reviews to determine whether things are worth our time or ...
When it comes to SEO, Google is usually the first search engine people think of. Your search optimization efforts are likely dictated by Google’s algorithm updates, Google best practices and ...
The explosion of digital marketing over the last decade has enabled and inspired many people to become “digital marketers.” (Many of these people have the experience and skills, but sadly ...