How a industry-leading agency reduced their annual citation spend by 79% with BrightLocal

Based in Gaithersburg, Maryland, Blue Corona is a digital marketing agency with one goal: to help business owners and marketing executives use technology to measurably improve their marketing performance and ROI. They specialize in helping home service companies, such as HVAC, electricians, and plumbers, to accomplish three main goals:

1. Increase their sales
2. Reduce their marketing costs
3. Differentiate their brand online

Why these goals? CEO, Ben Landers, explains:

“Home services is a highly competitive market and very saturated online. This can make it hard for businesses to stand out on search engine results pages and generate a high volume of qualified leads. We help them do this by tracking their existing advertising activities to see what’s really working for them and what isn’t. We then test new activities, track them, tweak them and repeat.

“In terms of reducing costs, when a lot of prospects come to us they’re working with six different agencies or companies, one for social, one for SEO, one for pay per click and so on, and it’s all very expensive. What we offer them instead is a full-service agency that can handle all of those things for them at a lower cost.”

For the team at Blue Corona, being able to provide clients with consistent NAP data has always been important, especially because their clients are local businesses needing to attract local customers. To do this they used a popular citation provider, which for the most part worked well apart from one big issue: cost. Rachel Tinker, SEO Team Lead at Blue Corona, explains:

“Having a citation building tool is a great opportunity for us to get NAP information out there for our clients in bulk. We didn’t have any complaints about our previous citation service. It did what it needed to do. But the price point was very high. So high in fact, that we weren’t consistently able to offer all our client’s citation building services. This, and our goal of reducing marketing costs for our clients, were the reasons we decided to look around to see if there was a cheaper and just as effective alternative.”