How a SEO agency doubled their client base with BrightLocal

Since being founded in 2008, ClikTru has focused specifically on local search marketing for the legal industry, providing local SEO services to clients across the USA. They pride themselves on their results and fairness: before agreeing to take on a client, they do their research and make sure they’re not already currently working with a lawyer or law firm in that area, to avoid conflicts of interest.

This dedication to research is shown throughout their work. By gaining a full understanding of their clients’ local markets, ClikTru are able to pinpoint the keywords and other elements that are most likely to help their clients stand out in search – the kinds of things that those with only a cursory knowledge of the market might miss.

With local SEO as ClikTru’s core focus, lots of time was being spent on regularly researching new directories for the legal profession, as well as manually submitting citations to these sites. Then there was the manual searching in Google, taking screenshots and entering details into a spreadsheet. It was a long, laborious process and made it difficult for the agency to grow.

ClikTru’s Director of Operations, Stacey Darabos tells us that she used to spend:

• 3-4 hours building a rank report for a single location, client, and practice area (e.g. DUI, personal injury)
• 2 hours researching legal citation sites per week
• 3-4 hours training new staff to build citations (and these staff could build 3-4 citations per hour)

Stacey looked for tools that could help the business become more efficient, but at the time there was nothing on the market with a local SEO focus, and the broad application of Moz just wasn’t cost-effective. “We were so local, so small-business, that we couldn’t find tools that would drill down enough,” she says.