In this trend analysis, we examine our Local Consumer Review Survey data from 2010-2025. What can we learn from changes in consumer review behavior and where is it heading in the future?
Our long-standing consumer behavior research is back for 2025! We examine how people find, read, and write local business reviews, and explore the impact of alternative platforms.
ChatGPT can now search the web in real-time to provide better answers with attribution to trustworthy sources. But what sources does it use for these search results, and can we learn anything to support generative engine optimization (GEO)?
As we approach the end of another raucous year in search and local marketing, it’s a good time to lift your head up and get a sense of where you’re ...
In this study, we analyze 8000 search engine results to measure the prevalence of business listings in local intent organic SERPs.
We delve into the Google review scores of 52 leading US brands to uncover valuable reputation insights. Who will emerge at the top of their field?
Do you have a clear picture of what your local SEO results are telling you? Using BrightLocal report data, we delve into a real local SEO problem and show you how to investigate key areas of local marketing.
Near the start of 2024, it was reported that Google and Reddit had formed a partnership. In short, Reddit content would appear in more results for Google searches. We analyzed 800 SERPs to understand the significance of the Google/Reddit partnership in relation to local search intent.
As humans, we like to stereotype people. According to Zhang et al., it stems from a basic need to simplify and categorize otherwise complex things in the world. And, maybe ...
You can now read the Local Consumer Review Survey 2025 edition! Consumer behavior will always be a hot topic. As marketers, strategists, or decision-makers, understanding why people behave the way ...
It’s no secret that brick-and-mortar businesses have had it rough in recent years. Rapid changes in public health and safety, economic turmoil, and political disruption have affected the world, causing ...
Using Local Search Grid to conduct a measured study and analyze the relationship between "openness" and local rankings for 50 business locations.
We polled 180 local marketers to find out how their usage of Twitter (now X) has changed since its takeover in 2022.
Citations may be a top local ranking factor but, let's face it, the word probably doesn't mean a whole lot to your actual customers. What crucial business information do consumers care about? And what are the consequences for local businesses when it's wrong? This is the Local Business Discovery & Trust Report 2023.