NEW FREE VIDEO COURSE: How to Create a Winning Local SEO Strategy for Any Business

Get practical insights on crafting local SEO strategies that deliver real results for any business, big or small.

More Information

What is Ludocid?

The Ludocid, sometimes referred to as the 'CID', is a unique ID that Google assigns to a specific business location in order to identify it within its systems.

What is Place ID?

The Place ID is another unique ID that Google uses to identify a specific business within its systems.

What is FID?

The FID is a unique ID that relates to reviews that Google holds about a specific business.

How can Ludocid be used?

The Ludocid can be used within Google search URLs to return the Knowledge Panel for that specific business. It can also be used within Google Maps to view a specific business.

Here's an example of Ludocid in action within a Google Maps URL

How can Place ID be used?

There are two common uses of the Place ID. The first is in the Google Places API; passing this ID to Google can return extensive information about a business including its name, address, website URL, opening hours, etc. The second use is in constructing a Google search URL to trigger a page that displays all the reviews for a business, or the page where users can write a new review for a business. When Google sees these IDs in a URL, it automatically converts it to a different URL that combines the Ludocid with the FID.

See the Place ID in action for reading reviews and writing reviews.

How can FID be used?

The FID has fewer practical uses than the Ludocid and the Place ID, as it's primarily used in combination with the Place ID to generate a 'write reviews' or 'read reviews' URL. If you know the Place ID, then Google converts this to the FID for you, so you're unlikely to use the FID directly. It's easier to create URLs to read or write reviews using the Place ID, but we thought we'd add it here in case it's of use.

When it comes to local SEO, all you need is BrightLocal

icon-tick-bullet-green
No card required
icon-tick-bullet-green
Get insights in 2 minutes
icon-tick-bullet-green
Full platform access