Local SEO Learning Hub

Experts Joy Hawkins, Ben Fisher, and Amanda Jordan will share their reflections on local search in 2024 and discuss their predictions for 2025.

ChatGPT can now search the web in real-time to provide better answers with attribution to trustworthy sources. But what sources does it use for these search results, and can we learn anything to support generative engine optimization (GEO)?

In today’s fiercely competitive online world, a strong local SEO strategy isn’t just a nice-to-have—it’s a game-changer. Businesses of all sizes depend on local SEO to attract nearby customers, dominate ...

Local marketing is important for HVAC companies. In today’s competitive world, reaching local customers is key to growing your business. With so many HVAC companies out there, standing out in ...

“If you build it, they will come,” right? Haha, no chance. Fostering a truly respectful, supportive, and helpful community full of brand advocates and topic experts is no mean feat—and ...

As we approach the end of another raucous year in search and local marketing, it’s a good time to lift your head up and get a sense of where you’re ...

Facebook has just announced a ‘Gen-Z focused redesign’ in a bid to rival popular apps like TikTok.  The redesign will feature a ‘Local’ specific tab that will group together local ...

This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter five of ‘Part Two: Processes and Workflows’. A ...

This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter four of ‘Part Two: Processes and Workflows’. Content ...

We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business ...

This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter three of ‘Part Two: Processes and Workflows’. Building ...

In this study, we analyze 8000 search engine results to measure the prevalence of business listings in local intent organic SERPs.