As a local business owner, you may feel there’s little point in investing time and money to optimize your Google presence when you’re up against the likes of Walmart and ...
Back in 2011, we decided to launch the Local Search Industry Survey—a large-scale analysis of the local marketing landscape. Now into its eleventh year, this survey aims to compile the ...
Live events give businesses a valuable opportunity to engage with their audience in real life. This kind of interaction makes it easier to understand customer needs, generate leads, and build ...
Something we hear a lot from the experts is not to get too hung up on ranking factors. It can be easy to get caught up with research pieces, news, ...
In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is ...
There are a number of different technologies that utilize visual search. This article will give examples of a few implementations of visual search technology with a focus on Google’s ‘computer ...
Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a ...
Reports of a new Google Business Profile (GBP) verification label are currently circulating within the local SEO community. Select GBPs have received the new ‘confirmed’ label from Google to show ...
As a local business owner, the number of review platforms that you need to consider is large and growing, encompassing both general sites such as Google, Yelp, and Facebook to ...
Online reviews are vital to local business success. This is due to their role in the consumer decision-making process and their status as a known local search ranking factor. In ...
Reviews play a vital role in today’s economy as they help local consumers decide which businesses they wish to work with. In many cases, the quantity and quality of reviews can make ...
Building a stellar review profile calls for a lot of proactivity on the part of the local business, and it also requires a multi-pronged approach. For example, it’s advisable to ...