Modern consumers use online research to learn more about a product they’re interested in purchasing, a service provider they might hire, or a business they’re interested in working with before they ...
All online reviews are valuable (both good and bad) but not all reviews are created equally. Today’s consumers exhibit a high level of review awareness, with almost 8 in 10 ...
Online reviews for local businesses are more important than ever. They’re highly trusted, ubiquitous for pretty much every industry, and are hugely beneficial for your business in a number of ...
Online review management involves building a digital public image one online review at a time. Doing so will mean that anyone searching for your brand will discover recent feedback and ...
Keyword research is one of the major cornerstones of marketing success for any local business targeting greater visibility in the local search results. If you’re looking for ways to boost ...
As a local business owner, you may feel there’s little point in investing time and money to optimize your Google presence when you’re up against the likes of Walmart and ...
Back in 2011, we decided to launch the Local Search Industry Survey—a large-scale analysis of the local marketing landscape. Now into its eleventh year, this survey aims to compile the ...
Live events give businesses a valuable opportunity to engage with their audience in real life. This kind of interaction makes it easier to understand customer needs, generate leads, and build ...
Something we hear a lot from the experts is not to get too hung up on ranking factors. It can be easy to get caught up with research pieces, news, ...
In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is ...
There are a number of different technologies that utilize visual search. This article will give examples of a few implementations of visual search technology with a focus on Google’s ‘computer ...
Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a ...