We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: ...
Towards the back end of 2021, Google made a few changes to its local search and map pack algorithm in an update now known as Vicinity. Focused on impacting proximity, ...
We all know and love Google’s business platform—best known as Google My Business (GMB) and now rebranded as Google Business Profile (GBP). This tool is a fan favorite in local ...
Today, as we watch the events in Ukraine unfold at a terrifying pace, all of our thoughts and wishes at BrightLocal are with our Ukrainian team members. Many of our ...
Everyone knows there’s no size fits all when it comes to local SEO strategy, and each client has to have a carefully tailored strategy to meet their needs and goals. ...
Ask any local SEO or marketer what their biggest challenge is, and the chances are they’re going to say it’s a ‘lack of time’. From ranking changes and review scores ...
If you’re a service-oriented B2C business and you’re not on Yelp, then you’re leaving money on the table. Yelp is a treasure trove of user-generated content—the holy grail of content ...
We’ve all been there… a dreaded ‘your listing is suspended’ email, rejected Google posts, ‘not approved’ products, verification issues, or a weird glitch in the business profile—a ghost in the ...
All local marketing and SEO professionals need to understand the value of optimizing for Google Core Web Vitals (CWV). These are key elements of website optimization and can fundamentally transform ...
Local citations play a crucial role in local search visibility. They can make your business more discoverable to local consumers, direct traffic to your business website, and increase footfall to ...
Basic citation building will see you creating a listing and ensuring your business name, address, and phone number (NAP) are correct and consistent. With that done, you can embrace additional ...
I’ve written and spoken quite a bit on UTM tracking. This is largely because marketers and business owners are better able to judge the value of Google Business Profile (formerly ...