In December 2021, Google confirmed a significant update to the local search algorithm had recently been rolled out. According to Google, the update—which had already been spotted by SEO experts ...
How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your ...
If you’re a local business owner offering any kind of home improvement service, you’ll definitely want to secure a presence on Houzz. Currently boasting 65 million users, this hub allows ...
Google Business Profile (formerly known as Google My Business) is one of the most effective tools for local business marketing. Without GBP, businesses are unable to feature in the Local ...
Yelp is one of the biggest and most popular online business directories. It’s a fantastic place for all kinds of local businesses to advertise themselves for free, and for users ...
While seemingly a straightforward concept, there’s much more to local citations than first meets the eye. Essential for business discovery, local search visibility, and consumer awareness, these little nuggets of ...
Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm. Rolling out ...
Google’s algorithm to rank local search results relies on a wide variety of different signals, so it can be difficult to know where you should dedicate your efforts. To ensure ...
A question I sometimes hear from business owners goes something like this: “Do we really need call tracking? It seems like an extra expense we can do without?” This provides ...
Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent. The Local Pack ...
Optimizing the website of a single-location brick-and-mortar business for the local search results can be a challenge—but it’s significantly more complicated when doing so for a business with hundreds or ...
December is here and that means there’s only a handful of weeks left to squeeze in new knowledge before going at it again in 2022. Luckily, we’ve got you covered ...