Since its inception in 2004, Zillow has become one of the best-known names in online Real Estate. In 2020, more than 245 million users visited their website each month—making Zillow ...
There’s no way to sugarcoat it. Whether you love them or live in fear of them, reviews matter. Online reviews have many benefits. They’re an important indicator of your overall ...
Despite business listings (also known as citations) decreasing in their ranking importance, reaching customers in the right places—and ensuring that they’re presented with accurate information—is still essential for any local ...
When we talk about local SEO, “traffic + prospect/lead/customer experience + conversions” make up the trifecta of what it takes to run a successful local website. These three items feed ...
I’ll let you into a little secret. If you’re super-duper into local SEO, and you’re not already attending LocalU Advanced you’re missing a trick. This is where the top minds ...
Are you running a local business struggling to get visibility and sales in your area? If the answer is yes, then one of the best things you can do for ...
For the longest time, SEO and PPC have been viewed as two separate entities. Many businesses would have the departments siloed separately, which can result in the two teams competing ...
Business listings have long been a core part of local SEO. From their early dominance of local search rankings to today, where appearing on the core business directories is considered ...
This is an edited excerpt of the ‘What are Keywords?’ lesson from Claire Carlile’s free How to Master Local Keyword Research course in BrightLocal Academy. We’re going to explore what ...
Keyword research is one of the most important activities in SEO, and should be at the top of any priority list when it comes to digital marketing. For any beginners, ...
Maybe you’re new to the world of Search Engine Optimisation (SEO), or you might be an industry pro who’s moving into a Local specialism? Either way, BrightLocal’s Local SEO Glossary ...
What are Justifications in Local SEO? Justifications are little snippets that Google shows in the local pack to help “justify” why the business is there and is showing up for ...