Business listings have long been a core part of local SEO. From their early dominance of local search rankings to today, where appearing on the core business directories is considered ...
This is an edited excerpt of the ‘What are Keywords?’ lesson from Claire Carlile’s free How to Master Local Keyword Research course in BrightLocal Academy. We’re going to explore what ...
Keyword research is one of the most important activities in SEO, and should be at the top of any priority list when it comes to digital marketing. For any beginners, ...
Maybe you’re new to the world of Search Engine Optimisation (SEO), or you might be an industry pro who’s moving into a Local specialism? Either way, BrightLocal’s Local SEO Glossary ...
What are Justifications in Local SEO? Justifications are little snippets that Google shows in the local pack to help “justify” why the business is there and is showing up for ...
For any business aiming to grow in a specific geographic area, local SEO is undoubtedly a powerful marketing tactic. An impressive 78% of consumers will make an in-store purchase after ...
Most of us are as familiar with Google products as we are with our own friends: Google My Business, Google Reviews, Google Maps… But Google Pointy? Pointy Google? Pointy from ...
Starting a brick-and-mortar business is already difficult enough, but securing funding to support growth is an entirely different battle. In this article, capital-raising expert Dave Lavinsky explains how marketers can ...
Update – April 28, 2022: ‘Updates from customers’ show on desktop as well as in the Google Maps app, so it’s critical you check this feature regularly to avoid inappropriate ...
Reviews assist consumers in making quick decisions about purchases in their research by providing a clear picture of your company. Studies show that of businesses who respond to bad reviews, ...
Every well-rounded local SEO campaign will include some citation building, but how those citations are built, and whether manual submissions or data aggregators are used, will vary from campaign to ...
Creating local SEO reports that brick-and-mortar clients understand and are relevant to them is a tricky but important job. This is where local SEO tools can lighten the burden. But, ...