Every year, BrightLocal produces its flagship report on online reviews, the Local Consumer Review Survey, and in last year’s results we noticed some alarming trends that we felt worth further ...
This week SEOs web-wide were shaken, as Google’s public search liaison Danny Sullivan announced a big change to featured snippets. Not sure if you’ve been tipped off yet @rustybrick but ...
In Google’s own words, a Google Business Profile (formerly known as Google My Business) is more than just a business listing. The free profile makes it easy for businesses to ...
When Myles Anderson and Ed Eliot first met, they couldn’t possibly have envisaged that 10 years later they’d be heading up a 150-person strong, global operation. The yet-to-be-realized entrepreneurs began ...
With the decade having drawn to a close, here at BrightLocal we’re preparing to don our flapper gear and sashay our way into the Roaring Twenties 2.0 in style. To ...
‘Twas the night before Christmas; all was calm, all was Bright(Local), *insert more Christmas cheesiness here*. In all seriousness, it’s been a pretty big year for us here at BrightLocal ...
Online business listings (aka local citations or online directory listings) are an important aspect of local search optimization. Having an abundance of accurate and enriched listings has been shown to ...
In the ever-changing world of SERPs, it’s important for local businesses to be aware of what features they can make use of. Digital Content Editor at Pi Datametrics Emily Hogarth ...
This month we’re celebrating a huge milestone for BrightLocal: 10 years of making local marketing simple! So please allow us a little time to take stock of the last decade ...
Over the last decade, online reviews have been becoming an ever-more-common part of consumers’ purchasing decisions. But, with customer reviews now being a huge part of online search results, a ...
There are a few things that can derail your local SEO efforts: insufficient reviews, an excess of negative feedback, too few Google Business Profile (GBP) signals, inconsistent NAP (name, address, ...
Google Analytics is undoubtedly one of the most useful tools out there to understand your digital performance, no matter your website’s size. It allows users to track their website visitors, ...