Although local neighborhood businesses may share a common audience on the surface, they can have wildly different needs when it comes to local marketing, which is why it’s always important ...
Improving rankings in the local pack is of increasing importance to local businesses, especially those who find themselves unable to compete with big-ticket rivals in the main search results. If ...
Eight tactics that you can employ to get marketing leads or generate referrals. The modern digital marketing landscape is an incredibly competitive one, with more agencies than ever opening their ...
As a professional in local SEO, you need no introduction to its importance or its value to clients – but can your customers say the same? In the last 12 ...
In a blog on June 20th, Google My Business announced a number of exciting initiatives that we believe will help local businesses maximize the impact of their listings. The blog, ...
[Update 12/19/2019: Acxiom has officially retired its directory, meaning we no longer submit to it as one of our big four data aggregators. Foursquare has taken its place.] In 2018, ...
On April 25th, Google My Business sent users a survey that seemed to suggest the possibility of paid-for features being added to the GMB product. As you’d expect, the local ...
To stay ahead of the competition in Local Search, you need to keep on top of the the ever-changing trends, understand how you can get involved, and learn what to ...
How much would you be willing to pay for Google My Business features? That’s effectively what Google asked GMB profile managers in a recent survey, and the response from the ...
If you’re thinking about opening a new location for your business, it’s important you have a complete understanding of how Google operates when it comes to making sure your customers ...
There are all sorts of links, URLs, and IDs associated with Business Profiles on Google, each of which is used to direct people to Google Maps, the Knowledge Panel, and ...
Investing in Google Ads for your client’s local business can increase local foot traffic, in-store sales, and qualified leads. But how do you do this at a low cost whilst ...