Introduction to Google Business Profile

Before you can unleash the power of Google Business Profile (formerly known as Google My Business) on your local marketing strategy, you’ll first need to understand exactly what it is and why it’s so important.

With so many time-saving, business-boosting features and functions to learn about, it won’t take long for you to see why GBP is a crucial tool for all local businesses.
In this introductory section, we’ll be covering the following topics:

Once you’ve worked your way through these guides, you’ll have a working knowledge of what GBP is and what the far-reaching advantages of using it are.

As you move through the section, it can be helpful to imagine how you’d apply the information to your own business. This will allow you to visualize how this essential tool is going to work for you and what to expect as you get started.

Ranking in Google’s Local Pack

As you’re about to discover, GBP is undoubtedly the most important factor to consider if you want to dominate the local search results. With 93% of local-intent Google searches featuring a Local Pack at the top of the results, this clearly shouldn’t be overlooked!

With that said, ranking in the Local Pack isn’t the only reason to embrace all aspects of Google Business Profile, and there are several fantastic additional benefits that you’ll soon learn about.

Upon completion of this section, you’ll be ready to jump right in with setting up your own business profile!