Have you ever wondered how Google knows to show a store or service near your location, even when you don’t add ‘near me’ to your search? Google understands that when ...
We’ve all heard the saying, “failing to plan is planning to fail” and this is especially true of search marketing. Given the wide range of tactics required to improve your ...
If you’re marketing a local business online, earning quality local links isn’t just good for local SEO, it’s good for business, too. So what is local link building? Local link building ...
Local search engine optimization, or ‘local SEO’ for short, is the work undertaken to improve a local business’s rankings in the local search engine result pages (SERPs). Essentially, it’s the ...
With over 46% of all searches having local intent, any local business that wants to thrive in the coming years will need to keep a close eye on their local ...
As a strategy for driving traffic to websites, SEO is nothing new. Yet there are more uses for it than just that. Done well, SEO enables businesses to best reach ...
In addition to manually building citations or using a tool, you can use a data feed known as an Application Program Interface (API) to grow your local citation profile. APIs ...
If you’re familiar with link building, you may fear citation building is similarly time-consuming, challenging, and frustrating. Happily, it’s not quite as resource draining as link building. In fact, building ...
With over 31 million app users and millions more web visitors, Yelp is a platform with a high level of visibility. A poor experience amplified on Yelp can have immediate fallout and ...
Google Business Profile (formerly known as Google My Business) has a number of features you need to optimize. One of the most important is your category. Selecting the right primary ...
Google products come, and Google products go—such is the nature of the Googleverse. You might remember Google Urchin (the forebear of Google Analytics), Google Insights for Search (now merged with ...
In the last few years, there has been a dramatic increase in the number of searches conducted on mobile devices. According to recent studies, 64% of all searches are now ...