Keyword research is one of the major cornerstones of marketing success for any local business targeting greater visibility in the local search results. If you’re looking for ways to boost ...
As a local business owner, you may feel there’s little point in investing time and money to optimize your Google presence when you’re up against the likes of Walmart and ...
Live events give businesses a valuable opportunity to engage with their audience in real life. This kind of interaction makes it easier to understand customer needs, generate leads, and build ...
In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is ...
There are a number of different technologies that utilize visual search. This article will give examples of a few implementations of visual search technology with a focus on Google’s ‘computer ...
As a local business owner, the number of review platforms that you need to consider is large and growing, encompassing both general sites such as Google, Yelp, and Facebook to ...
Online reviews are vital to local business success. This is due to their role in the consumer decision-making process and their status as a known local search ranking factor. In ...
Reviews play a vital role in today’s economy as they help local consumers decide which businesses they wish to work with. In many cases, the quantity and quality of reviews can make ...
Building a stellar review profile calls for a lot of proactivity on the part of the local business, and it also requires a multi-pronged approach. For example, it’s advisable to ...
When it comes to acquiring online reviews, having multiple methods of requesting reviews in your arsenal ensures that you gather as many as possible. This is an important consideration given ...
When it comes to managing your online review profile, chances are you’re laser-focused on Google Business Profile (formerly known as Google My Business). While that makes perfect sense given how ...
There are five billion internet users globally and 3.64 billion of them use at least one Facebook product each month. As the world’s largest social network, it’s also an important ...