Building a stellar review profile calls for a lot of proactivity on the part of the local business, and it also requires a multi-pronged approach. For example, it’s advisable to ...
When it comes to acquiring online reviews, having multiple methods of requesting reviews in your arsenal ensures that you gather as many as possible. This is an important consideration given ...
When it comes to managing your online review profile, chances are you’re laser-focused on Google Business Profile (formerly known as Google My Business). While that makes perfect sense given how ...
There are five billion internet users globally and 3.64 billion of them use at least one Facebook product each month. As the world’s largest social network, it’s also an important ...
We all know and love Google’s business platform—best known as Google My Business (GMB) and now rebranded as Google Business Profile (GBP). This tool is a fan favorite in local ...
If you’re a service-oriented B2C business and you’re not on Yelp, then you’re leaving money on the table. Yelp is a treasure trove of user-generated content—the holy grail of content ...
We’ve all been there… a dreaded ‘your listing is suspended’ email, rejected Google posts, ‘not approved’ products, verification issues, or a weird glitch in the business profile—a ghost in the ...
All local marketing and SEO professionals need to understand the value of optimizing for Google Core Web Vitals (CWV). These are key elements of website optimization and can fundamentally transform ...
Local citations play a crucial role in local search visibility. They can make your business more discoverable to local consumers, direct traffic to your business website, and increase footfall to ...
Basic citation building will see you creating a listing and ensuring your business name, address, and phone number (NAP) are correct and consistent. With that done, you can embrace additional ...
I’ve written and spoken quite a bit on UTM tracking. This is largely because marketers and business owners are better able to judge the value of Google Business Profile (formerly ...
When you’re working with Google Business Profile (formerly known as Google My Business), you’re operating in a continually moving environment. Like Netflix, you never really finish optimizing your Google Business ...