We all know and love Google’s business platform—best known as Google My Business (GMB) and now rebranded as Google Business Profile (GBP). This tool is a fan favorite in local ...
If you’re a service-oriented B2C business and you’re not on Yelp, then you’re leaving money on the table. Yelp is a treasure trove of user-generated content—the holy grail of content ...
We’ve all been there… a dreaded ‘your listing is suspended’ email, rejected Google posts, ‘not approved’ products, verification issues, or a weird glitch in the business profile—a ghost in the ...
All local marketing and SEO professionals need to understand the value of optimizing for Google Core Web Vitals (CWV). These are key elements of website optimization and can fundamentally transform ...
Local citations play a crucial role in local search visibility. They can make your business more discoverable to local consumers, direct traffic to your business website, and increase footfall to ...
Basic citation building will see you creating a listing and ensuring your business name, address, and phone number (NAP) are correct and consistent. With that done, you can embrace additional ...
I’ve written and spoken quite a bit on UTM tracking. This is largely because marketers and business owners are better able to judge the value of Google Business Profile (formerly ...
When you’re working with Google Business Profile (formerly known as Google My Business), you’re operating in a continually moving environment. Like Netflix, you never really finish optimizing your Google Business ...
How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your ...
If you’re a local business owner offering any kind of home improvement service, you’ll definitely want to secure a presence on Houzz. Currently boasting 65 million users, this hub allows ...
Google Business Profile (formerly known as Google My Business) is one of the most effective tools for local business marketing. Without GBP, businesses are unable to feature in the Local ...
Yelp is one of the biggest and most popular online business directories. It’s a fantastic place for all kinds of local businesses to advertise themselves for free, and for users ...