Yelp is one of the biggest and most popular online business directories. It’s a fantastic place for all kinds of local businesses to advertise themselves for free, and for users ...
While seemingly a straightforward concept, there’s much more to local citations than first meets the eye. Essential for business discovery, local search visibility, and consumer awareness, these little nuggets of ...
Google’s algorithm to rank local search results relies on a wide variety of different signals, so it can be difficult to know where you should dedicate your efforts. To ensure ...
A question I sometimes hear from business owners goes something like this: “Do we really need call tracking? It seems like an extra expense we can do without?” This provides ...
Optimizing the website of a single-location brick-and-mortar business for the local search results can be a challenge—but it’s significantly more complicated when doing so for a business with hundreds or ...
Imagine the scenario. You’re a dog owner and your good boy needs treatos. You check the pet store’s Google Business Profile (formerly known as Google My Business) listing, which says ...
Instagram is a fantastic place for brands to promote themselves and to connect with new and existing customers. Although many local and small business owners know that Instagram is a ...
In February 2021, Google updated the guidelines for Google Business Profile (formerly known as Google My Business) to include information about co-working spaces. While there’s a lot of information spread ...
This is an edited excerpt of the ‘Elements to Audit and Why’ lesson from Amanda Jordan’s free ‘How to Perform Local SEO Audits for Multi-location Businesses’ course in BrightLocal Academy. ...
The creation and management of local citations, often with a local citation service, is foundational to a comprehensive local SEO strategy. If you’re a business owner who isn’t currently harnessing ...
26% of adults in the US live with a disability—but less than 1% of the top million website homepages meet the most widely used accessibility standards. That’s a lot of ...
As a business owner, you’ll already know just how powerful a positive reputation is. Perception of your business will have a strong influence over whether a potential customer makes a ...