Over the last decade, it’s become increasingly important for local business owners to establish and grow their online presence. This is largely because building brand awareness online can quickly boost ...
Hola. Ciao. Bonjour. 你好. Xin chào. Hello. No matter which American state you reside in, you’re likely to hear any one of these greetings as part of the 300+ other ...
Managing Google Business Profiles (formerly known as Google My Business) for a company with multiple locations can feel much more complicated than managing single-location listings. Fortunately, Google continues to add ...
Since its inception in 2004, Zillow has become one of the best-known names in online Real Estate. In 2020, more than 245 million users visited their website each month—making Zillow ...
There’s no way to sugarcoat it. Whether you love them or live in fear of them, reviews matter. Online reviews have many benefits. They’re an important indicator of your overall ...
Despite business listings (also known as citations) decreasing in their ranking importance, reaching customers in the right places—and ensuring that they’re presented with accurate information—is still essential for any local ...
When we talk about local SEO, “traffic + prospect/lead/customer experience + conversions” make up the trifecta of what it takes to run a successful local website. These three items feed ...
Are you running a local business struggling to get visibility and sales in your area? If the answer is yes, then one of the best things you can do for ...
For the longest time, SEO and PPC have been viewed as two separate entities. Many businesses would have the departments siloed separately, which can result in the two teams competing ...
This is an edited excerpt of the ‘What are Keywords?’ lesson from Claire Carlile’s free How to Master Local Keyword Research course in BrightLocal Academy. We’re going to explore what ...
Maybe you’re new to the world of Search Engine Optimisation (SEO), or you might be an industry pro who’s moving into a Local specialism? Either way, BrightLocal’s Local SEO Glossary ...
What are Justifications in Local SEO? Justifications are little snippets that Google shows in the local pack to help “justify” why the business is there and is showing up for ...