There’s no way to sugarcoat it. Whether you love them or live in fear of them, online reviews matter. Reviews influence your reputation, impact purchasing decisions, and even affect your ...
Despite business listings (also known as citations) decreasing in their ranking importance, reaching customers in the right places—and ensuring that they’re presented with accurate information—is still essential for any local ...
When we talk about local SEO, “traffic + prospect/lead/customer experience + conversions” make up the trifecta of what it takes to run a successful local website. These three items feed ...
Are you running a local business struggling to get visibility and sales in your area? If the answer is yes, then one of the best things you can do for ...
For the longest time, SEO and PPC have been viewed as two separate entities. Many businesses would have the departments siloed separately, which can result in the two teams competing ...
Maybe you’re new to the world of Search Engine Optimisation (SEO), or you might be an industry pro who’s moving into a Local specialism? Either way, BrightLocal’s Local SEO Glossary ...
What are Justifications in Local SEO? Justifications are little snippets that Google shows in the local pack to help “justify” why the business is there and is showing up for ...
For any business aiming to grow in a specific geographic area, local SEO is undoubtedly a powerful marketing tactic. An impressive 78% of consumers will make an in-store purchase after ...
Most of us are as familiar with Google products as we are with our own friends: Google My Business, Google Reviews, Google Maps… But Google Pointy? Pointy Google? Pointy from ...
Starting a brick-and-mortar business is already difficult enough, but securing funding to support growth is an entirely different battle. In this article, capital-raising expert Dave Lavinsky explains how marketers can ...
Reviews assist consumers in making quick decisions about purchases in their research by providing a clear picture of your company. Studies show that of businesses who respond to bad reviews, ...
Every well-rounded local SEO campaign will include some citation building, but how those citations are built, and whether manual submissions or data aggregators are used, will vary from campaign to ...