This is an edited excerpt of the ‘Positioning Yourself’ lesson from Claire Carlile’s free ‘How to Land Your First Local SEO Client’ course in BrightLocal Academy. We’re going to explore ...
Google Business Profile (formerly known as Google My Business) Products and GBP Services give businesses the opportunity to showcase their products and services to potential customers. Content from GBP Products ...
Would you like to take your local business to a new level? Launching a solid, well-planned local link building and PR outreach strategy is an effective way to generate traffic, ...
Most Google tools are designed to do different things, but two of their products can seem like they’re identical: Google Local Finder and Google Maps. Both give out local business ...
Despite ongoing criticism of its data privacy practices, Facebook shows no signs of slowing down, with recent research (admittedly from Facebook itself) showing that its users are up 8% year over ...
Spam has been prevalent in the local search landscape for a long time. Why? Because everyone is looking for ways to cut corners. Many businesses unfairly employ spammy tactics like ...
As a marketing professional or business owner, you’re probably already aware that Google Business profile (GBP) is an increasingly important part of local SEO and that its influence has only ...
Google Business Profile (formerly Google My Business) has many features. To put their best foot forward, businesses need to stay on top of the various sections. An important—and sometimes overlooked—section ...
Local SEO consultant Tim Kahlert runs his own Facebook group, where he brings people together to share their own client problems, from Google My Business quirks to the best ways ...
Ranking for local searches requires focus on a combination of different local SEO factors. But with Google’s local algorithm relying on so many different signals, it can be hard to ...
Determining the value of SEO ROI (return on investment) can be tricky. The metrics used to track SEO success don’t provide ROI in themselves, but rather lead on to opportunities ...
If you’re a service-area business wondering how you can use BrightLocal to help improve your local search rankings, grow your reputation and stand out in local search, then you’ve come ...