Today’s consumers don’t just turn to Google and traditional review platforms to share their recommendations about local businesses. In fact, these often aren’t where they go first. Social media plays ...
Since its launch in 2012, Apple has been striving to position its Maps app as a serious contender to Google Maps. Although Apple hasn’t yet been able to match the ...
A solid local SEO strategy backed by content silos is an effective way to scale the results you get for your client’s local business. Content silos help you leverage proximity, ...
It’s been said before (originally by Mike Blumenthal) and I’ll say it again: Google Business Profile is your virtual shop window. It’s likely the first impression an online searcher will ...
Hello again, and welcome to the third installment of our Local Search at Scale series of articles! As a reminder, this series of articles is devoted specifically to helping large ...
A content silo ensures that search engines index relevant content on your client’s website—and this can lead to better rankings. It also provides a great reader experience when local searchers ...
Black Friday is one of the biggest shopping days of the year in the United States. Online shopping brought in $8.9 billion in sales for 2021. What’s even crazier is ...
Are you confident that you know how to spot a fake Google review? Or certain that you know just how to identify a fake 5-star review from a mile away? ...
Hello, and welcome to the second installment of Local Search at Scale! This series is devoted to helping large enterprises and franchises tackle the world of local SEO. The first ...
Once you’ve claimed and optimized your Google Business Profile (formerly Google My Business) you’re ready to start checking out some of the richer features and functionality. These Google Business Profile (GBP) ...
Keeping your Google Business Profile (formerly Google My Business) information accurate and up to date helps customers and Google alike. Just like your website, you want to actively manage and ...
Google Business Profile (formerly known as Google My Business) attributes have long been a feature of Google Business Profiles, used to convey useful details about a local business to search ...