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How to Spot Fake Reviews

Are you confident that you know how to spot a fake Google review? Or certain that you know just how to identify a fake 5-star review from a mile away? ...

October 27th, 2022
10 min read
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How to Optimize the Local Customer Buying Journey

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Local searchers buy from businesses that not only have the best products and services but also, provide a great buying experience. According to the State of the Connected Customer report ...

August 9th, 2022
6 min read
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Why E-A-T Inspires Local Content Creation

We’ve all educated ourselves on Expertise, Authoritativeness, and Trustworthiness (E-A-T). We’ve all debated whether it’s a ranking factor or if it’s not. And we’ve all struggled to determine whether a ...

May 26th, 2022
8 min read