Google Business Profile (formerly known as Google My Business) Posts were rolled out by Google in 2017. Since then, there’s been a lot of confusion about the best practices for ...
Local searchers buy from businesses that not only have the best products and services but also, provide a great buying experience. According to the State of the Connected Customer report ...
In this new series, Local Search at Scale, Steady Demand’s Ben Fisher gets to the heart of the local SEO issues that matter to large brands and franchises with 100s ...
What makes users convert once they’ve viewed your Google Business Profile? There are many possible factors. We’re going to dive into all the GBP features that may affect conversion rates ...
There are almost 2 billion websites worldwide. So how can local companies stand out from the masses and compete for business with mega-corporations? The answer is more straightforward than you ...
We’ve all educated ourselves on Expertise, Authoritativeness, and Trustworthiness (E-A-T). We’ve all debated whether it’s a ranking factor or if it’s not. And we’ve all struggled to determine whether a ...
We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life. Internet users are inherently visual creatures, with approximately ...
As a business owner or marketer for a local business, harnessing, analyzing, and then acting on data can be a daunting prospect. It’s not just a question of knowing where ...
For today’s consumers, it’s second nature to turn to Google to find a local business, service, or product. Whether that’s an emergency plumber to fix a leak, a restaurant for ...
If your business has a website and is looking to attract more business from local consumers, SEO should be a part of your marketing strategy. SEO is the process of ...
The description feature within Google Business Profile (formerly known as Google My Business) is a super useful element to have on any local business listing. It informs the search user ...
For the most part, Google keeps product and service registrations as straightforward as possible. You can set up a Gmail account in seconds. Ditto for Google Ads. And on the ...