Review Management Learning Hub

Online reviews are a key component of building a positive reputation for any business. So, to succeed as a local business owner, or a marketer working with local businesses, you’ll need to get to grips with this important process. Then, once you understand the process, you'll want to start using review management software to get, manage and track your reviews.

By earning reviews from past and present customers or clients, you’ll be able to demonstrate to others why they should choose you over your competitors. 

With as many as 77% of consumers typically reading reviews of a local business before they spend their money, it’s easy to see why it’s imperative to manage your reviews properly. Building an impressive review profile doesn’t have to take long and doing so can help you make sales long into the future. 

Over time—and as you continue earning reviews and enhancing your reputation—you’ll continue to enjoy the advantages of this process. When it comes to Google Business Profile (formerly known as Google My Business), getting and responding to reviews is a known ranking factor, meaning this can give your local search engine optimization (SEO) a boost!

Online Review Management

Throughout this Review Management Learning Hub, we’ll be introducing the concept of managing your review profile, explaining why this is important, and then sharing the best ways to go about it. 

Remember, people have complete freedom to say whatever they want when leaving a review of your business—and a negative review can easily put countless potential customers or clients off. This is one of many reasons why it’s essential that you monitor new reviews and take action quickly to resolve any issues. 

Once you reach the end of this Hub, you’ll have the knowledge you need to power ahead with online review management. You’ll know what you need to do to succeed and be aware of the common pitfalls to avoid. With a solid strategy in place, you’ll be well on your way to enhancing your reputation and growing your brand.