Hear talks and panels on:
💼 Google Business Profile
🤖 The future of business discovery
🔗 Local link building
📍 Multi-location marketing
👋 User-friendly SEO
💰 PPC
🤸 User-behaviour data for search
🧠 Local SEO and cognitive science
🤝 Cross-functional SEO teams
If that wasn’t enough, funds raised from ticket sales go straight to charities nominated by our speakers. And yes, the entire day will be recorded for you to replay in your own time.
12 September
2024
Check Out the Full Agenda
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What does it mean to travel like a local? It implies being familiar with the place and seeing it through the eyes of someone who lives there, experiencing the everyday life, the hidden gems, and the local hangouts. Drawing from cognitive science principles, this talk explores how to leverage familiarity to craft hyper-localized content and engage with diverse audiences. You will gain actionable insights to fine-tune your approach for each market.
Performance Marketing Consultant at Pragm
In her talk, Preeti will talk about building a holistic strategy that includes more than SEO. She'll encourage you to think wider than the walls of SEO, and be where your users are. She'll share how doing this can help you gain their trust, and how this strategy can shift your focus from overemphasizing Google to actually helping your users.
Founder and SEO at Packted
Google Ads is a saturated marketplace – 64.6% of users click on ads, with only the remaining 35.4% clicking on Organic results only. Fortunately, there are ways to get ahead of competitors – Tanesha gives us 5 tips to take a bigger chunk of the market share.
Co-Founder at Armchair Marketing
Google Business Profile: We all use it. But are you utilizing every feature? Are you using best practices? In this panel, three GBP Product Experts will outline their biggest tips and tricks to find success on the platform.
Director of Pre-sales Solutions at Uberall
Founder at Marketing Metrology
Owner at Reputation Arm
How does working better with other teams supercharge your growth? In her talk, Sofia will delve into the value of working effectively with other teams, outlining common challenges we face as SEOs in typically siloed roles, and ways to overcome them.
Senior Content Manager at Juro
Learn how to focus on search experience optimization by using user behavior metrics from Microsoft Clarity. Work with data to better understand how users interact with your site’s content and let it inform you on how to provide a better user experience and increase conversions.
SEO Strategist at RicketyRoo
In this session, Joy will share never-before-seen case studies that show exactly what happened to both organic and local rankings when we did nothing but link building. Spoiler alert: the results were very different. Links do not impact the organic + local algorithm the same. Joy will also break down what types of links still work and what does not. She'll address guest posts, citations, and a few others.
Owner at Sterling Sky
In this talk, Elizabeth will share opportunities and examples for businesses trying to rank multiple GBPs. She will share tactics to improve prominence and relevance online and outline how these tactics can tie into the overall goals of a business. Users will walk away with actionable to-dos and guidance on how to prioritize where they can start and how they can get the resources or buy-in to do so.
Director of SEO at Kick Point
SGE. No wait... AI Overviews. Reddit. Zero-click SERPs. By the time you've read this sentence, each of those things may have changed! In this panel, our group of experts will discuss the future of business discovery in today's landscape. You'll hear more about; Google's current state and its future, how users are searching away from Google, the rise of Reddit search and forums, plus how social media platforms like TikTok are transforming the way users discover businesses.
VP and Founder at Steady Demand
President at Wiideman Consulting Group
President at Fire&Spark
Every ticket sale supports a variety of causes spanning the globe, each nominated by our speakers.
Tickets start at just $50, and there is an option to donate an additional amount. Whether you add an extra dollar or twenty, every bit makes a difference.
BrightLocal will also contribute to the total raised.
We’re happy to do our part too!
Joy Hawkins
Owner at Sterling Sky
Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a local SEO agency in Canada and the USA. A Google Business Profile Product Expert, public speaker, Joy is one of the leading local experts in the SEO industry.
Ben Fisher
VP and Founder at Steady Demand
Ben is VP and founder of Steady Demand. He helps agencies with local search services, he’s a GBP reinstatement pro and a map spam assassin. As well as this, he’s a Google Business Profile Diamond Product Expert, making him a go-to for all things local.
Krystal Taing
Director of Pre-sales Solutions at Uberall
Krystal Taing is Director of Pre-sales Solutions at Uberall and a prolific speaker on a variety of industries, from retail to hospitality, to healthcare to finance and beyond. She has spent the better part of the last decade in SEO and e-commerce, with a focus on local search since 2014.
Stefan Somborac
Founder at Marketing Metrology
Stefan Somborac is the founder of Marketing Metrology and a Google Business Profile Platinum Product Expert. Stefan loves working with small businesses, where the results of effective marketing are appreciated by the people who care about the business the most: its founders and owners.
Dale Bertrand
President at Fire&Spark
Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.
Tanesha Austen
Co-Founder at Armchair Marketing
In 2016, at just 24 years old; Tanesha co-founded Armchair Marketing, taking just three months to acquire multiple well-known, international brands such as Toyota, Autotrader, Lexus and more to her PPC portfolio.
She has multiple-award winning experience in Google PPC & social media. Tanesha's experience spans 9 countries, with over 18,500 locations targeted and 3.5 million key phrases under her management.
She is also a regular speaker at some of Europe’s largest SEO & PPC events.
Celeste Gonzalez
SEO Strategist at RicketyRoo
Celeste is SEO Strategist at local SEO agency, RicketyRoo, where she is passionate about local SEO, content, and testing. She's a writer, public speaker, and judge for the 2024 Search Engine Land Awards.
Claudia Tomina
Owner at Reputation Arm
Owner of Reputation Arm, and Google Business Profile Product Expert, Claudia is passionate about local SEO. She helps businesses create their brand presence and achieve their goals with opportunities through Google. Claudia often shares new GBP feature tests and updates on X.
Myriam Jessier
Performance Marketing Consultant at Pragm
Myriam Jessier is a seasoned digital nomad with over 15 years of experience in SEO. They help global brands deal with tricky international SEO issues tied to multilingual countries such as Luxembourg, Canada and Switzerland. Myriam co-founded the Neurospicy Agency, a unique boutique consultancy focused on neurodiversity and how it impacts UX, marketing and accessibility.
Elizabeth Linder
Director of SEO at Kick Point
Elizabeth Linder is Director of SEO at Kick Point. She manages a broad range of SEO projects, with a special focus on helping local businesses fight spam and get meaningful links. She keeps her entire team up-to-date with the ever-changing world of SEO and loves live-tweeting about local SEO conferences.
Sofia Tyson
Senior Content Manager at Juro
Sofia is an experienced content writer and strategist, specializing in SEO. She has worked in content marketing in-house and agency-side. Alongside her role as an SEO Content Editor at a SaaS company, she is also the Content Strategy Lead at a charity called The 93% Club.
Preeti Gupta
Founder and SEO at Packted
Preeti Gupta is the founder and SEO at Packted. She helps established businesses improve their website with user-friendly SEO, including great content, great user experience, and a great brand. She also shares resources to learn SEO on her website, LinkedIn, and YouTube.
Steve Wiideman
President at Wiideman Consulting Group
Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He has worked with brands such as Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee’s, IHOP, Dole, and others.
Get in touch at [email protected] to find out more.
100% of sponsorship donations will go straight to the nominated charities.
Yes. This is the same link that you will use to stream the event. After the event, you will also be sent the link to the recording. The recording will not be made public and will only be for ticket holders.
No, but the event recording will be available to all ticket holders. So, if you miss the event, you can rewatch at a time that suits you.
Because this is a paid-for charity event, the streaming link should be for ticket holders only and should not be shared widely.
The money will go to charities nominated by our speakers. These charities are listed on this event registration page for everyone to see. 100% of the funds will go to charities with an additional donation from BrightLocal. BrightLocal does not take any money from this event.
This event is for local marketers, digital marketers, and SEOs, both in-house or agency teams.
As this is a charity event, we do not offer ticket refunds. However, if you have an exceptional circumstance, please email [email protected] to request a refund.
The event will stream via YouTube. The YouTube link will be on your ticket confirmation, and you will be emailed the access link before the event.
Ticket sales will close on Friday, September 20. If you want to watch the event, buy your ticket before this date. From this date forward, we must collect all the funds raised from ticket sales and send the donations to the nominated charities.
Early bird tickets costing just $25 will be on sale until Friday, June 28. If you’re hoping to grab a ticket for a reduced price, make sure you take advantage of early bird tickets. We cannot offer discounted tickets after this time.
Please check your spam folder!
The ticket confirmation will come from '[email protected]' titled "Order complete".
Your tickets will be sent in an email titled "Your tickets for: Local SEO for Good".
Need additional help? Contact us at [email protected]
