"BrightLocal tools provide best-in-class data. Their tools are a must-have for marketers looking to optimize their local search results."
Neilson Hall
iProspect
As part of the wider Moz family, Moz Local offers a number of limited local services. To access some of their more powerful features you’ll need to sign up to Moz Pro. And, importantly, these features haven’t been designed with local businesses as their primary user. BrightLocal offers a truly local-first product to help businesses and agencies audit, track, and improve their presence.
✔️ With BrightLocal you have everything you need in one place. Unlock local rank tracking, review management, auditing, and more, in one dashboard.
❌ Moz Local only offers listings and review management alongside other limited services.
✔️ BrightLocal offers a simple listings solution. Just pay once and we hand over the keys to your listings. They’re yours to own with no annual fee.
❌ Moz Local’s listings need to be renewed every year, tying you into a cycle of expensive bills, with no ownership.
✔️ BrightLocal builds citations on the sites you really need, and on the ones you didn’t know you did. In addition to the staples, it offers a wide selection of location and industry-specific sites, all at low prices.
❌ Moz Local submits your listings to a much smaller network of sites. Each plan only includes a limited number of listings. They submit to aggregators and to a handful of sites via a partnership with Uberall. Not enough to build solid foundations.
✔️ BrightLocal offers two specialized local rank trackers. See where you rank in the local pack and literally on the map with Local Search Grid.
❌ Moz Local doesn’t have any form of rank tracking, and you need a Moz Pro subscription to access their generic rank tracker. Even then, it’s not designed for local rankings.
✔️ BrightLocal offers agency-friendly white-label options to allow you to customize client reports with your logo and brand colors.
❌ This is not something Moz Local offers to its customers, so all reports will only be available with Moz branding.
✔️ BrightLocal offers auditing for all aspects of your local SEO, not just citations. Audit your local search presence and your GBP too. Find the insights to set your business apart.
❌ Moz Local only lets you audit your listings. Without other insights, you could fall behind.
We changed the listings game when we launched Active Sync. We created a simple and cost-effective way for businesses to update and manage multiple listings at once. Make a change and it’ll update on each site, instantly.
| Feature | ||
|---|---|---|
| Citation Building Approach | ||
| No. of Sites in Network | ||
| Price | ||
| Annual Recurring Fee | ||
| Data Aggregator Submissions |  | |
| Price Aggregator Submissions | ||
| Can order Aggregators individually | |  |
| Update Existing Listings | | |
| Build New Listings | | |
| Claim Listings | | |
| Data is permanent | | |
| Remove Duplicate Listings | | |
| Detailed Reports | | |
| Manual Pre-Submission Checks | | |
| Other Local SEO Services | ||
| Local Rank Tracking | | |
| Geo-grid Tracking | | |
| Local SEO Auditing | | |
| Google Business Profile Posting | | |
| White Label Reporting | | |
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Customisable white-label reporting
Agency Lead Generator
Moz Local is a service which submits local business data to ‘Local Data Aggregators’ and direct to a handful of local business directories through partnering with Uberall. Moz Local is used by local businesses and SEO Agencies to clean up existing listings and create new listings.
Moz Local is just one of many tools that offer this type of service. They have a good reputation, but are not the only option available to businesses and SEO professionals.
Moz Local has three different pricing tiers for their product, each of which works on an annual subscription basis. The Lite plan at $168 a year publishes to essential directory partners only with basic review management, whereas the Preferred plan, at $240 a year, includes social posting and reputation management. The Elite tier costs $396 a year and adds a number of additional directory submissions.
You can submit to additional aggregators for an extra monthly fee.
*This issue is not of Moz’s making – this is an aggregator issue and is a flaw in an aggregator-only approach to listings management.
