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BrightLocal vs

Why BrightLocal is the best Moz Local alternative

We help you migrate your Moz Local locations seamlessly, ensuring no listings drop out of the index during the transfer.

Dynamic plans, built for your needs

Get what you pay for with simple pricing that lets you choose what you need to track, manage, and grow. Moz Local offer a limited selection of plans and tools.

Flexible citation building services

Not only are our citation building services budget-friendly, but we offer a much larger network than Moz.

Real human support, when you need it

Direct access to support ensures quicker answers and minimized downtime.
SUCCESS STORY

“BrightLocal has really helped us implement change for our clients, and get them to the top 3 in the Google Map Pack.”

Voyage Media Works needed an all-in-one platform to track rankings, manage citations, audit GBP listings, and deliver ongoing improvements for clients. After testing multiple solutions, BrightLocal stood out as the only platform that brought everything together – simple, powerful, affordable, and built for agencies.
80%
increase in monthly users
50%
driven by organic search
70%
keywords ranking in #1-2
WHAT CAN OUR PLATFORM DO?

Smart insights that help you take action

What sets us apart from Moz Local.
STAKE OUT YOUR TERRITORY

Build the listings you really need

BrightLocal builds citations on the sites you really need, and on the ones you didn’t know you did. In addition to the staples, it offers a wide selection of location and industry-specific sites, all at low prices, including Yelp. Moz Local submits your listings to a much smaller network of sites. Each plan only includes a limited number of listings. They submit to aggregators and to a handful of sites.
  • Choose where you want to submit from our extensive network
  • Find and fix errors in existing listings
  • Uncover new citation opportunities
Take control of your listings Explore our citation building service
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THE ALL-IN-ONE PLATFORM

More than just citations and reporting

With BrightLocal you have everything you need in one place. Unlock local rank tracking, review management, auditing, and more, in one dashboard. Plus, take action immediately with AI insights. Moz Local only offers listings and review management alongside other limited services as bolt ons.
  • Find out exactly what you need to improve your visibility
  • Build citations, track your visibility, and take action
  • One platform for all your needs
Start a free trial Explore the platform
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HOW WE STACK UP

BrightLocal vs Moz Local

BrightLocal
MOZ LOCAL

Local rank tracking

Track keyword rankings across multiple locations and see exactly where your business stands in local search.
BrightLocal
Two local rank tracking solutions.
Local Search Grid is widely respected across the industry.
16+ years of historic local ranking data.
Start tracking local rankings
MOZ LOCAL
One local rank tracking solution.

Pricing

Choose pricing that works for you.
BrightLocal
Three simple plans to choose from.
Budget-friendly citation building for what you need.
See pricing plans
MOZ LOCAL
Subscription only, even for citations.
Many features are only accessible through expensive add-ons.

Citation building 

Build the citations you want and need. No fixed contract, no need to renew.
BrightLocal
Build high-quality listings, fix inconsistencies, and maintain accuracy across all major platforms.
Choose from our extensive network.
Build citations fast
MOZ LOCAL
Complicated pricing options. Small network using data aggregators.
Can’t claim existing listings.
All citation building is automated.

Listings management

Keep track of changes in one easy-to-use platform.
BrightLocal
Push changes when you need them to each location.
Update core listings like Google Business Profile, Yelp, and more.
Manage your listings
MOZ LOCAL
Recurring renewals of aggregators.
Don’t include key sites like Yelp.

Review management

Monitor, respond to, and generate customer reviews from a single dashboard.
BrightLocal
Ask for more reviews.
Showcase them.
Respond automatically with custom templates.
Get more reviews
MOZ LOCAL
Basic review management.

Local SEO services

Bespoke and fully-managed services are available to help you get the work done.
BrightLocal
Flexible services that give you the chance to just pay for what you need.
Or fully managed local SEO campaigns at affordable pricing.
Get help with local SEO
MOZ LOCAL
No bespoke local SEO services.

It's time to believe the hype

Explore case studies
“BrightLocal’s team and expertise make hitting client targets easy.”

Kyle Goodchild, Senior SEO Strategist

Powered by Search

Get the full story
“I love the peace of mind BrightLocal gives.”

Alison McLain, Marketing Assistant

PestCo Holdings

Get the full story
“We manage dozens of locations without breaking the bank.”

Luca Tagliaferro, Senior SEO Consultant

Luca Tagliaferro Consultancy

Get the full story
“I don’t know how we got by without Citation Builder services.”

Sergio Salazar, CEO

Staylisted

Read the case study
OUR SOFTWARE PLATFORM

A true all-in-one solution for local SEO

BrightLocal is the only local SEO platform that truly offers everything you need in one place. Track, manage, and grow in online search.
Try the platform for free

Track your presence

Audit your location’s optimization and keep on top of your visibility.

Custom-built tools for auditing and reporting

Over 16 years of local search and location data

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Manage your SEO

Monitor reviews, build citations, track listings, find leads, and get insights on what to do next.

Flexible solutions for small businesses

White-labeling available for agencies

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Grow your business

Take action right in the platform or work with our fully-managed local SEO services to get found.

Know exactly what you need to do

Tailored recommendations for your business

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Additional features and tools

Two local rank tracking solutions

Local Rank Tracker and Local Search Grid cover every aspect of local rankings.

Review management

Monitor, respond and generate reviews in one platform.

Build the citations you need

Our in-house team of citation builders help you build, fix, and claim the citations your business needs.

White-label solutions

We make it simple for agencies to white-label their reporting.

Talk to your data

With our MCP Server and API, you can talk to your data and use it how you want.

Automatic review responses

89% of customers expect businesses to respond to reviews. We make that simple.

Manage your listings

Keep on top of all your listings in one tool. Make updates in one centralised place, then push them out.

Agency lead generation tools

Find new leads to help you win more business.

EXPERT TEAM, ON HAND

Real people, real support

We pride ourselves on our support. Talk to real local SEO experts to help you get more from your account, or fix any issues you may have.
  • Our support is available in multiple time zones
  • Talk to a real person to get support
  • In-depth knowledge and a specialized Academy to help you succeed
Get in touch Explore our Academy courses

We’ve helped countless businesses to generate reviews

Anthem Self Storage
Increased occupancy rates to 83% in 7 months
“BrightLocal’s targeted SEO services solved the intractable ranking problem we faced with Anthem Self Storage. Within months, their expertise drove measurable increases in the facility’s local rankings and resulted in a valuable boost to its organic website traffic. It was the game-changer we were looking for.”

Derek Hines 


Digital Marketing Specialist

Frequently asked questions

We’ve gathered the most common questions our community asks to help you move forward with total confidence. If your question isn’t there, we’re only a message away.
Moz Local is a service that submits local business data to ‘Local Data Aggregators’ and directly to a handful of local business directories through partnering with Uberall. Moz Local is used by local businesses and SEO Agencies to clean up existing listings and create new listings.

Moz Local is just one of many tools that offer this type of service. They have a good reputation, but are not the only option available to businesses and SEO professionals.
Moz Local has three different pricing tiers for their product, each of which works on an annual subscription basis. The Lite plan at $168 a year publishes to essential directory partners only with basic review management, whereas the Preferred plan, at $240 a year, includes social posting and reputation management. The Elite tier costs $396 a year and adds a number of additional directory submissions.
You can submit to additional aggregators for an extra monthly fee.
– Slow updates for the main sites – listings can take 2-3 months to go live when managed through aggregators.*
– Recurring annual fee – failure to pay means data may revert to its pre-Moz state.
– Do not create an account/claim listings on all directories.
– No white-label reporting available for agencies.
– Only submits to 8 directories and 5 GPS services on the $168 plan (need to pay $199 for aggregators).

*This issue is not of Moz’s making – this is an aggregator issue and is a flaw in an aggregator-only approach to listings management.
15,000+ Happy Customers
Based on 1,627 Reviews
G2 Capterra Trustpilot

Don’t settle for less. Get everything you need for local SEO.

BrightLocal covers every aspect of local SEO. Find exactly what you need to take action in minutes. Get support from real experts when you need it.
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