There are a few things that can derail your local SEO efforts: insufficient reviews, an excess of negative feedback, too few Google Business Profile (GBP) signals, inconsistent NAP (name, address, ...
Google Analytics is undoubtedly one of the most useful tools out there to understand your digital performance, no matter your website’s size. It allows users to track their website visitors, ...
[Update: November 28th, 2019] After Local RankFlux initially tracked higher than usual ranking fluctuations at the beginning of November, new theories have emerged as the local search community tries to ...
BrightLocal has been studying the impact of consumer reviews for the last ten years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer ...
It’s time to gather around the campfire and tell some spooky Google My Business (GMB) horror stories. Since he shares the name of Friday the 13th killer Jason Voorhees, it’s ...
Google very recently announced the rollout of a significant update to how it handles search queries, called BERT, but how will this affect local search and local businesses? Do you ...
The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating ...
Today, we’re pleased to announce the launch of Niche Review Sources for Reputation Manager. Niche Review Sources allows you to monitor and grow reviews on industry-specific websites. You’ll now have ...
In our latest edition of Local Legends, we’re excited to present a conversation between Greg Gifford, VP of Search at SearchLab and BrightLocal CEO, Myles Anderson. Greg visited the BrightLocal ...
Local SEO forums and communities can be incredibly useful sources of knowledge and advice for agencies and local businesses alike, but which ones are worth joining? This time last year, ...
In this new interview series we talk to the people who make a real impact on local search, through their insights, their tools, or their good-old-fashioned hard work. First up ...
For a while now, local businesses have been able to push average star ratings from reviews about their businesses to their organic SERP results using review schema markup on their ...