It was ‘Wizard of Ads’ author Roy H. Williams who once said, “The first step in exceeding your customer’s expectations is to know those expectations.” This mantra holds true for ...
Welcome to BrightLocal’s 2017 Local Consumer Review Survey You can read about customer reviews in the 2018 report here. Since the introduction of the Local Consumer Review Survey in 2010, ...
In a guest post that will come in handy for anyone looking to highlight the importance of citations to bosses or clients, Big Leap’s Austin Lund explains why citation-building should ...
Small Google algorithm updates occur virtually every day, with Google tweaking its magic formula continually without warning. While this does make it difficult for SEO professionals to get bored, a ...
So your local business has an awesome review profile. You’ve delivered great service and been rewarded in public with unbiased praise for what you do. Great stuff. But what’s next? ...
Research published this week in BrightLocal’s annual Local Consumer Review Survey report shows that 79% of US consumers believe they’ve read a fake review in the last year, but 84% admit that ...
In this guest post, Big Leap’s Stephen Porritt explains how different industries are affected by online reviews. We’ve long used reviews to determine whether things are worth our time or ...
When it comes to SEO, Google is usually the first search engine people think of. Your search optimization efforts are likely dictated by Google’s algorithm updates, Google best practices and ...
The explosion of digital marketing over the last decade has enabled and inspired many people to become “digital marketers.” (Many of these people have the experience and skills, but sadly ...
On Wednesday, September 27th, we gathered some of the brightest minds in local SEO to answer your burning questions about Google My Business. We had such a tremendous response that ...
Local businesses are starting to wise up: The Internet may give you more reach, but that doesn’t mean you should just focus on expansion. The real boon to small-to-medium sized ...
It’s an age-old question: Should SEOs guarantee the work they do for a client? With so many variables impacting search engine results (like Google algorithm updates, quality content, site structure, ...