on Creating a Successful Brand Publication

With a deluge of AI-spun content hitting the web today, it’s never been more important to ensure you’re working with real experts on your brand publication.

Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical.

What you will learn in this episode:

• Examples of brands with fantastic content hubs and brand publications
• How to overcome the challenges you’ll face when starting a content hub
• How to approach working with expert contributors
• How to make your brand publication sustainable in the long term
• The value of diversity in brand publications
• …and much more!

Watch the Video:

About Claire Carlile (Host)

Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal’s Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.

Where to find Claire

• Website
• X
• LinkedIn

About George Nguyen (Guest)

George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event.

Where to find George

• Website
• X
• LinkedIn

Room 404

Find out what George puts in Room 404… rest assured, it’s a search phrase many will be happy to see/hear the back of!

Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:

• • Steve Wiideman on Navigating Big Brand Local SEO
  • Embracing AI with Marie Haynes
  • Crystal Carter on Powerful Applications of Schema Markup

Resources from this episode:

• Wix’s SEO Learning Hub
• Wix’s Podcast: SERP’s Up
• Wix Business Website Templates
• The Wix Playground in New York City
• Expert Shoutout: Darren Shaw
• Expert Shoutout: Krystal Taing
• Expert Shoutout: Celeste Gonzalez
• Expert Shoutout: Miriam Ellis
• Expert Shoutout: Greg Sterling, Mike Blumenthal, and David Mihm at Near Media

About Adventures in Local Marketing

Adventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.

Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.