In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study.
Julian on LinkedIn: https://www.linkedin.com/in/julianhooks/
Local SEO for Contractors, by Julian Hooks:
Advertising Commissions LLC: https://www.advertising-commissions.com/
Asurion: https://www.asurion.com/
See Julian speak at BrightonSEO San Diego: https://us.brightonseo.com/talks/beyond-algorithms-customer-centric-seo-as-the-key-to-long-term-success
Get started with Search: a developer’s guide, from Google: https://developers.google.com/search/docs/fundamentals/get-started-developers
Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin
Rand Fishkin’s company, Sparktoro: https://sparktoro.com/
Nicole DeLeon on LinkedIn: https://www.linkedin.com/in/nicoleldeleon/
Nicole DeLeon’s company, North Star Inbound: https://www.northstarinbound.com/
Product-led SEO, by Eli Schwartz: https://www.elischwartz.co/book
It’s widely recognized that overseeing reviews for a single business can pose challenges. However, if your client or business encompasses multiple locations or even hundreds of them, managing reviews becomes ...
In the last few years, I’ve taken Google’s monopoly in search for granted, and indeed I have cemented that dominance by turning to Google to help me out in a ...
It’s no secret that brick-and-mortar businesses have had it rough in recent years. Rapid changes in public health and safety, economic turmoil, and political disruption have affected the world, causing ...
