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REPUTATION MANAGEMENT

Build a 5-star reputation

Building a brand people love and trust shouldn’t feel like a chore. Reputation Manager takes the weight off your shoulders by helping you gather more feedback, stay on top of mentions across 80+ sites, and proudly share your best reviews on your website, all in one place.
Track reviews
Generate reviews
Showcase reviews
Start your free trial
WHY IT MATTERS

Why is reputation management so important?


Think of your online reputation as your business’s digital word of mouth. Just as citations form your digital identity through facts, your reputation forms your identity through trust. When your reviews are fresh and positive, it helps customers, search engines, and even AI find and trust you.

47%

of consumers won’t use a business that has less than 20 reviews.

*Local Consumer Review Survey 2026

74%

only care about reviews written in the last three months.

*Local Consumer Review Survey 2026

31%

of consumers will only use a business that has 4.5+ stars.

*Local Consumer Review Survey 2026

“BrightLocal is one of the best tools out there to get more reviews for your clients, and monitor and manage them as well.”

David Prian
Inspir3d Marketing
TRACK REVIEWS

Listen to your community

Stay in tune with your community by gathering reviews into one place, where real-time alerts and simple reports help you track trends and grow with confidence. Reply to Google and Facebook reviews on the platform, alongside others.
  • Bring all your reviews into one place
  • Receive notifications whenever a new review is shared
  • Easily spot trends and track improvements with clear, simple reports
  • Get real-time alerts for negative feedback on 80+ other niche sites
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GENERATE REVIEWS

Connect with your customers

Easily invite happy customers to share their stories through branded requests and stay connected using AI-powered replies to respond personally to every review from one simple dashboard.
  • Encourage reviews with branded emails, SMS or QR codes
  • Reply to every review from a single, easy-to-use dashboard
  • Use our AI assistance to craft thoughtful and timely replies
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SHOWCASE REVIEWS

Grow your reputation

Let your success speak for itself by turning your best reviews into beautiful, customizable social proof that lives directly on your website.
  • Embed reviews on your site with zero coding
  • Use customizable layouts that perfectly match your style
  • Turn positive feedback into a powerful tool that wins new customers
  • Automate review requests via SMS and Email
  • Create drip campaigns to nudge customers at the perfect time to boost conversion rates
rocket ship space
WHY BRIGHTLOCAL?

See how we measure up

Discover why we’re the smarter choice for your reputation and your budget.
No. sites monitored
Price per location
Free trial
White label
Other local SEO features
No. sites monitored
80+
Price per location
$44 /month
Free trial
White label
Other local SEO features
Included in package

Birdeye

No. sites monitored
200+
Price per location
On request
Free trial
White label
Other local SEO features

GatherUp

No. sites monitored
100+
Price per location
$99 /month
Free trial
White label
Other local SEO features

Grade.us

No. sites monitored
100+
Price per location
$110 /month
Free trial
White label
Other local SEO features

Moz Local

No. sites monitored
26
Price per location
From $16 per month for monitoring / $24 for responding functionality. AI functionality is an additional $69 per year
Free trial
White label
Other local SEO features

Podium

No. sites monitored
2
Price per location
On request
Free trial
White label
Other local SEO features
But extensive lead generation features

Reputation

No. sites monitored
200+
Price per location
On request
Free trial
White label
Other local SEO features
Business listings only

ReviewTrackers

No. sites monitored
100+
Price per location
$89 /month
Free trial
White label
Other local SEO features
Business listings only

Semrush

No. sites monitored
44
Price per location
From $30 for Google only, or $60 for all review sites
Free trial
White label
Other local SEO features

SOCi

No. sites monitored
5
Price per location
On request
Free trial
White label
Other local SEO features

Sprout Social

No. sites monitored
8
Price per location
$199 /month
Free trial
White label
Other local SEO features
But extensive social media management

Synup

No. sites monitored
20+
Price per location
From $79 per month for monitoring, plus $20 per location for responses and $50 for review generation
Free trial
White label
Other local SEO features
Listing management only

Whitespark

No. sites monitored
100+
Price per location
$79 /month
Free trial
White label
Other local SEO features
At additional cost
WHAT OUR CUSTOMERS SAY

Proven results for real businesses

“In just two months, we’ve increased our 5-star reviews by 50%”

Mark Shaver

Buckhead Paws

“We helped generate $88,000 for a client with online reviews using Reputation Manager”

Crystal Horton

Accelerate Marketing

“Features like reviews and ratings allow us to see data that we'd otherwise have to go to multiple websites to access. This is a huge time saver for us!”

Benjamin Collins

Laughing Samurai

Ready to get started? Try it for free

Improve your local SEO knowledge

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Frequently asked questions

We’ve gathered the most common questions our community asks to help you move forward with total confidence. If your question isn’t there, we’re only a message away.
We’ve listed every supported site on this page for you. You’ll see all the platforms available for tracking your current reputation, plus the sites you can use to reach out and gather fresh reviews from your customers.
Yes! We track reviews on over 80 different sites, including specialized platforms for industries like legal, medical, real estate, and home services.
The best way is simply to ask! With our Reputation Manager feature, you can send friendly, automated review requests via email or SMS. We’ll help you reach your customers when they’re happiest, making it super easy for them to leave you those five stars.
While we can’t delete a review just because it’s a bit grumpy, you can flag reviews that break platform rules, like spam or fake content. For everything else, the best fix is a kind response. Turning a negative into a positive shows future customers that you really care.
You sure can. You can reply directly to Google and Facebook reviews without ever leaving BrightLocal. For other sites, we provide a handy direct link to the review so you can hop over and post your reply in seconds.
Absolutely! Our Reputation Manager feature lets you display your favorite testimonials in beautiful carousels or lists. It’s a great way to build social proof and show your website visitors that you’re the real deal.
The Grow plan allows you to send as many SMS requests as you need, provided you have enough SMS Mode Credits in your account.

Think of credits like a digital stamp for your messages:
USA & Canada: 1 credit per SMS.
UK: 2 credits per SMS.

To get you started, we add 10 free credits to every account so you can test it out. If you need more, you can easily top up with bundles (starting at 100 credits) directly from your dashboard. The best part? Your credits never expire, so you can use them at your own pace across any of your active locations.

Learn more about SMS credits in our Help Center.
15,000+ Happy Customers
Based on 1,627 Reviews
G2 Capterra Trustpilot

Ready to turn trust into an asset?

Don’t let a lack of feedback or old, inconsistent reviews hold you back. Get everything you need to fix your reputation and stay on top of customer feedback, ensuring you’re always the easy choice. 
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