In August we ran our annual ‘Local Clicks & Calls’ survey in which we ask local business owners and local search marketers about which digital marketing channels drive leads to ...
What are the most important KPIs in Local SEO? Whether you’re a search agency, consultant, or local business, there are key metrics that are measured in local search no matter who ...
Does high ranking in local or organic results deliver greater response for your clients? In a recent poll on BrightLocal.com, we put this question to over 400 of our visitors. ...
Last year we carried out some research on which of the 3 main Search Engines gave most space on their 1st page of results to local businesses; Google, Bing or ...
With the dawn of Google’s mobile friendly update, the decision of whether or not to have a mobile site is no longer an option. Last month’s algorithm change has not yet ...
The importance of links, even today, should not be under-estimated, either in Organic or Local Search results. Referencing the Local Search Ranking Factors survey by Moz, link signals account for 18.3% ...
There’s no denying that reviews & reputation management is key to effective local search optimization. Having lots of positive online reviews helps not only with conversion of searchers into leads, but ...
[Update 19/12/19: This study mentions Acxiom. Since retiring its directory and local search offerings in December 2019, Foursquare has stepped in as one of the main four data aggregators.] Welcome ...
From April 21st, Google will be using ‘mobile friendly’ signals as a ranking factor in mobile SERPs. Making the announcement early has given everyone at least some opportunity to prepare, ...
Citation cleanup & citation building are the tasks most commonly outsourced by Local SEOs. In a new feature at BrightLocal, we are running weekly site polls to gather insights into how ...
About the Local SEO Industry Survey Welcome to the Local SEO Industry Survey 2015. This survey, now in its 4th year, is an annual exploration into the Local SEO Industry, ...
Welcome to the results of the BrightLocal SMB Internet Marketing Survey 2014. With this research we want to gain a better understanding of the attitudes & usage of internet & mobile ...