For those of us who work in local SEO, either in an agency or as a consultant, the value, benefits & importance of mobile marketing are widely appreciated.
Consumers are using mobile devices more frequently to search for local businesses, and SMBs who don’t capitalise on this will get left behind. Of course, it’s not always easy to convince an SMB about new areas to invest in, but in this case there’s a lot of supporting data which makes the case for mobile almost impossible to argue against!
Stats to prove that mobile is key for local businesses
We’ve curated a vast array of stats which we think build the most compelling argument for investing in mobile. We’ve used many of these stats ourselves in our own blog posts & presentations, and we hope they will be useful to you also.
To make the list more beneficial, we’ve produced a set of unbranded graphics which illustrate each statistic. These can be downloaded and reused as you see fit. They don’t mention BrightLocal (unless we are the source of the stat) and there is no obligation to reference us or link to us when you use them.
Whilst we’ve picked out what we think are the 10 most powerful stats, there are a full set of 18 stats that can be downloaded in the attachment! The full set can be accessed here: Stats That Prove the Power of Mobile Marketing.
1. Everyone is connected
80% of all online adults now own a Smartphone & 47% own a Tablet.
Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.
Alternative stat:
83% of Smartphone users don’t leave home without their device.
Source = Google: Our Mobile Planet: Understanding the Mobile Consumer, May 2013
2. Mobile search is growing
Smartphones and Tablets combined now account for 60% of all online traffic.
Source = ComScore: Major Milestones in May 2014
Alternative stats:
More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
200 million users are expected to search on mobile by 2018.
Source: eMarketer: Mobile search market too big for test and learn, Nov 2014
3. Mobile consumers want Local
38% of mobile users search at least one time per month for a local business.
Source = BrightLocal Mobile Consumer Survey 2015
Alternative stat:
When researching products/services on their phones, 69% of mobile users expect a businesses to be within 5 miles of their location.
Source: Think With Google: Mobile Path to Purchase: Five Key Findings
4. Mobile users are searching for YOUR business
Mobile users are searching for all types of local businesses, but restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.
Source = BrightLocal Consumer Mobile Survey 2015
5. Consumers want to know how to FIND YOU
52% of mobile users consider the physical address to be the most important piece of information on a local business website. 47% say map / driving directions, 44% say opening hours & 37% say a phone number.
Source = BrightLocal Mobile Consumer Survey 2015
6. Don’t ignore mobile friendliness
61% of consumers are more likely to contact a local business if they have a mobile optimized site.
Source = BrightLocal Mobile Consumer Survey 2015
Alternative stats:
38% of consumers are impressed when a local business has a website designed for mobile.
33% of consumers believe all local businesses should have websites designed for mobile.
Source = BrightLocal Mobile Consumer Survey 2015
7. Mobile users are active buyers!
78% of mobile searches for local businesses result in a purchase.
Source = 2014 Local Search Association Conference
Alternative stat:
70% of mobile searches lead to an online action within an hour (versus 1 month for 70% of PC users).
Source = Mobile Marketing Assoc. Mobile Marketing Forum 2010
8. Mobile searchers also purchase OFFLINE
78% of Local Mobile searches result in offline purchases.
Source = ComScore, Neustar Localeze, 15 Miles, Local search study 2013
9. Mobile consumers love DEALS
75% of mobile shoppers have used a mobile coupon
Source = Key Ring Mobile Coupons Report, 2013
Alternative stat:
80.4% of shoppers said their perception of a retailer would improve if the retailer offered mobile deals and coupons.
Source = Key Ring Mobile Coupons Report, 2013
10. Mobile ad spend to overtake desktop
In 2015, paid search clicks on mobile account for over 50% of the overall paid search market.
Download the full set of stats (18 in total!):
Stats That Prove the Power of Mobile Marketing.
Got a different viewpoint on this subject or some useful insights you want to share? We’re interested in publishing unique content written by smart marketeers on our blog. Contact us with your details & ideas and we’ll get back to you ASAP!
