The Best Geo Grid Local Ranking Tools Compared

Welcome to BrightLocal’s guide to geo grid local ranking tools, where we’ll be going into detail about what makes some of the top tools tick, and investigating and comparing the top geo grid tools:

• BrightLocal
• GMB Crush
• Local Dominator
• Local Falcon
• Local Viking
• Localo
• Places Scout
• Semrush
• Whitespark

There are a few out there we haven’t covered in this guide, like GeoMapy, Wiremo, Surfer Local and LeadGenerated. That’s because we wanted to pick out the tools that offered the best bang for your buck.

Not sure which local map rank tracker or geo grid tool to try out or plump for? This is the guide for you.

What is a ‘geo grid’ ranking tool?

Before we get started, let’s take a beat to properly define ‘geo grid ranking tool’. Firstly, it’s worth knowing that ‘geo grid’ isn’t an industry-standardized name for these tools. We’ve also seen them called search grids, local map rank trackers, and many more. In this comparison, we’ve highlighted what each tool calls its geo grid to help you know what to look for. 

So, what is a geo grid ranking tool? It’s a ranking tool that shows how a business ranks for individual local searches across a given geographical area (the ‘geo grid’).

Geo grid ranking tools have various functions, features, and cost plans, but the core thing they all have in common is the placement of colored pins representing local Google rankings across a map.

This grid represents a kind of ‘heatmap’ around the business and gives a good idea of how much it dominates the local area for its preferred keywords.

Why should you be using a geo grid ranking tool?

Geo grid local ranking tools have come to prominence in recent years due to the nature of Google’s approach to listing Google Business Profiles for local-intent search terms.

Local-intent search results can vary based on the geolocation of the person performing the search. For example, someone searching in the center of a city for ‘restaurant’ is likely to see very different results than someone on the outskirts, given that proximity plays such an important role in this search.

What should you look for in a geo grid ranking tool?

There are many features and factors you could look for in a geo grid tool, including:

Low cost

Because each individual search result presents a cost to the tool provider, that cost is passed on to the user, often taking the form of ‘credits’. Each credit gets you a search result, or ‘a number on the grid’.

The cost of running reports is usually based on how many keywords you want to track and the grid size (the number of individual searches). For example, tracking two keywords with a 5×5 grid would require 50 credits.

Think early about how many keywords and locations you’ll be tracking to help estimate credit needs and compare pricing packages effectively.

Multiple grid sizes

Businesses in different industries naturally have different spheres of influence. A bar in the center of a city may only compete with nearby rivals, while a lawyer might target the whole city.

This is why multiple grid sizes are useful. Grid sizes refer to the number of grid points on a map, such as 3×3 (9 points), 5×5 (25 points), or 7×7 (49 points). The more grid points you track, the more insights you can uncover, but you’ll also use more credits.

Any grid tracker worth its salt allows you to move or switch off grid points in areas you don’t want to track, like over water or in areas with few potential customers. 

Competition ranking factors tracking

The best geo grid tools go beyond showing rankings on a map and provide details on which competitors are beating you and why.

These insights can include ranking factors such as reviews, backlinks, Domain Authority, and citations, helping you pinpoint areas for improvement. Without it, your geo grid ranking tool is just a bunch of colorful numbers on a map.

Tracking over time

A business’s rankings are never static: there are forces outside of your control that can change results (such as algorithm updates or competitors stepping up their SEO game).

Timelines help you show bosses and clients where your SEO tactics have improved performance, and provide an early warning if rankings start to decline.

Track multiple keywords per location

Whether you’re working with multiple locations or tracking several keywords, the ability to view multiple grids and switch between keywords easily is an important feature.

SERP screenshots

Many clients are naturally skeptical about local SEO, especially when search results change as often as they do, so it’s good to have proof. Some tools will offer the ability to see a screenshot of the SERP at the moment of capture. 

Time scheduling 

Whether a business is open or closed can impact its local rankings, so it makes sense to be able to schedule report runs when the business is open. Being able to choose when your report runs also means you have the freshest rankings data available when speaking to clients. 

A free trial

We all like to try before we buy, and that’s definitely true when comparing local SEO tools. Many platforms offer free credits or timed access to their suites of tools to get a feel for how it works.

Top geo grid ranking tools: features and price comparison table

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Top geo grid ranking tools compared

Below, we’ve dug into the details of some of the most popular geo grid rank trackers on the market, some established, some new to the market. 

Where possible, we’ve included packages and pricing for easy comparison, along with recent reviews. Please note that in most cases, reviews cover the whole platform, so read them closely if you want to be confident in your choice.

BrightLocal

URL: https://brightlocal.com/local-seo-tools/rankings/local-search-grid/

BrightLocal’s Local Search Grid is one of several BrightLocal features designed to help make local SEO easier for local businesses, agencies, and multi-location brands. Whether through review monitoring and rank tracking, citation building, or on-page auditing, BrightLocal is dedicated to helping its users achieve local search success.

Launched in 2021, Local Search Grid has several advanced features for those who want to understand why their locations are ranking as they are. The ability to scan the local area for competitors and understand why they’re ranking above you is especially useful when it comes to improving search visibility. 

To take this analysis further, AI Insights now acts as the perfect companion to your Local Search Grid reports. While the Grid shows you where you are ranking on a street-by-street level, AI Insights interprets that data for you. It automatically compares your profile against the top-ranking competitors in your specific grid points, highlighting exactly why they are outperforming you. By removing the manual guesswork, AI Insights transforms complex map data into a clear, prioritized checklist of tasks needed to turn your red grid points into green ones.

What notable features does Local Search Grid have?

• White-label reports
• Competition ranking factors showing the most influential factors contributing to your rivals’ rankings
• Competitor location comparison
• Average Map Rank: proprietary metric
• SERP screenshots
• Multiple keywords trackable per location
• Suitable for service-area businesses
• Flag competitor GBP listing spam to Google
• Access to the BrightLocal platform, with other local SEO tools

What grid sizes are available on Local Search Grid?

There are three preset grid sizes available in BrightLocal’s packages, but you can tailor your grid with up to 225 gridpoints (15×15):

• 3×3
• 5×5
• 7×7

Points are flexible, and you can set a custom distance between points on the grid.

Can I choose the time my report runs?

Yes, you can specify a date and time for your report runs.

How much does Local Search Grid cost?

All BrightLocal subscriptions come with a grid size up to 7×7 with 5 keywords included in the price. These can be scheduled to run monthly or weekly, depending on how much visibility you would like. Should you wish to use larger grids or more keywords (up to 30), we have a selection of add-ons available within your account.

Can I get a free trial of BrightLocal?

Yes. BrightLocal offers a free 14-day trial with up to 50 locations and five keywords per location.

Third-party Reviews of the Complete BrightLocal Platform

• G2: 4.6/5 (228 reviews)
• Capterra: 4.8/5 (281 reviews)
• Trustpilot: 4.5/5 (751 reviews)
• TrustRadius: 8.1/10 (40 reviews)
• GetApp: 4.8/5 (281 reviews)

GMB Crush: GeoGrid

URL: https://www.gmbcrush.com

GMB Crush is a local listings management platform with audit, optimization and rank tracking functionality created to help you “crush your competitors”. As well as running GeoGrid scans, you can manage Google Posts, audit Google Business Profiles, and manage Google reviews. 

What notable features does GMB Crush have?

• The intuitive geo-grid heat map makes it easy to see where performance is strong and where gaps exist
• Average ranking and local 3-pack scores show how you’re doing across the whole area
• Location authority feature identifies the best-performing profile across target areas
• Competitor benchmarking
• White label reporting
• Customizable reports, allowing you to add notes, logos, or embed video walkthroughs for clients 
• Track multiple keywords

What grid sizes are available on GMB Crush?

There are six grid sizes available:

• 3×3
• 5×5
• 7×7
• 9×9
• 11×11
• 15×15

Can I choose the time my report runs?

Scans can be scheduled and sent automatically to clients on a weekly or monthly basis. 

How much does GMB Crush cost?

The grid tracker tool is part of a wider suite of local SEO tools and is not available as a single purchase. There are three package options to choose from, with a choice of monthly or annual billing. 

• Sidekick: $39.99 per month with 16 general credits included (about 3 11×11 scans)
• Local Hero: $89.99 per month with 40 credits included (about 8 11×11 scans)
• Superhero: $139.99 per month with 120 credits included (about 60 11×11 scans)

Credits for GMB Crush work in a different way than many other tools, with a scan ‘costing’ about 5 credits, rather than being one credit per gridpoint. For details of all package inclusions, visit the GMB Crush pricing page.

Can I get a free trial of GMB Crush?

No, GMB Crush doesn’t offer a free trial.

Third-party Reviews of the Complete GMB Crush Platform

• G2: (0 reviews)
• Capterra: (0 reviews)
• Trustpilot: 4.9/5 (69 reviews)
• TrustRadius: (0 reviews)

Local Dominator: GeoGrid Rank Tracker 

URL: https://localdominator.co/

Local Dominator’s geo rank tracker is part of a larger Google Business Profile toolset. It offers a range of features designed primarily for agency businesses, including keyword research, backlink analysis, and Google Business Post scheduling. It offers a user-friendly dashboard and helpful data insights. 

What notable features does Local Dominator have?

• White-label reports
• Choice of circle or square grids
• Dynamic share URL to share ranking information with clients
• Competitor tracking and insights
• Rolling credits on some accounts
• Access to additional Google Business Profile management tools
• Bulk keyword research

What grid sizes are available on Local Dominator?

There are many grid sizes available, and points are flexible, so you can turn off the pins you don’t want to track. The grid sizes are:

• 3×3
• 4×4
• 5×5
• 6×6
• 7×7
• 8×8
• 9×9
• 10×10
• 11×11
• 12×12
• 13×13

Can I choose the time my report runs?

Yes, recurring scans can be scheduled at the time of your choosing on a daily, weekly, or monthly basis. 

How much does Local Dominator cost?

Local Dominator pricing is on a monthly or annual basis and includes access to some of its other local SEO tools. There are five pay-monthly packages available:

• Lite: $39 per month with 5,000 credits ($00.0078 per credit)
• Advance: $59 per month with 15,000 credits ($0.0039 per credit)
• Pro: $97 per month with 36,000 credits ($0.0027 per credit)
• Powerhouse: $197 per month with 81,000 credits $0.0024 per credit)
• Enterprise: $399 per month with 178,000 credits ($0.0022 per credit)

An 11×11 grid scan costs approximately $0.33 for agency plans or $0.94 for its Lite plan. You can find plan and pricing information here.

Can I get a free trial of Local Dominator?

Local Dominator doesn’t offer a free trial, but it does offer a 95% discount in month one.

Third-party Reviews of the Complete Local Dominator Platform

• G2: (0 reviews)
• Capterra: (0 reviews)
• Trustpilot: 4.2/5 (6 reviews)
• TrustRadius: (0 reviews)
• GetApp: (0 reviews)

Local Dominator doesn’t appear to have any presence on the more popular software review sites, but it does have eight reviews on its own Google Business Listing.

Local Falcon: Geo-Grid

URL: https://www.localfalcon.com/features/local-rank-tracking

Local Falcon was the first tool to offer grid-style local search ranking tracking, way back in 2018. A year later, it was acquired by dbaPlatform, which offers a range of other local search and ads tools. Since then, it’s focused on adding additional functionality, with its most recent innovation being AI-powered recommendations and analysis.

What notable features does Local Falcon have?

• Multiple report types and templates, including a white-label option
• Competition ranking factors tracking
• AI analysis and recommendations to outrank competitors and improve performance
• Customizable grid point locations
• Metrics including SoLV™ (share of local voice)
• Multiple keywords per location
• Export to CSV
• Keyword suggestions for map scans
• Google Looker Studio integration
• Zapier integration
• Users also have the option of monitoring local search rankings for Apple Business Connect listings on Apple Maps

What grid sizes are available on Local Falcon?

There are nine grid sizes available for Local Falcon:

• 3×3
• 5×5
• 7×7
• 9×9
• 11×11
• 15×15
• 17×17
• 19×19
• 21×21

Grid placement in Local Falcon is flexible.

Can I choose the time my report runs?

Yes, you can specify a date and time for your report runs.

How much does Local Falcon cost?

Local Falcon uses a credit system, with the choice of a monthly or annual package. An 11×11 grid scan costs approximately $0.40. 

• Starter: $24.99 per month with 7,500 credits ($0.0033 per credit)
• Basic: $49.99 per month with 15,150 credits ($0.0033 per credit)
• Pro: $99.99 per month with 31,250 credits ($0.0032 per credit)
• Premium: $199.99 per month with 63,150 credits ($0.0032 per credit)

You can find package inclusions and pricing on the pricing page here.

Can I get a free trial of Local Falcon?

Yes. 100 credits are included, which is the equivalent of 11 3×3 scans.

Third-party Reviews of the Complete Local Falcon Platform

• G2: 4.7/5 (67 reviews)
• Capterra: (0 reviews)
• TrustRadius: (0 reviews)

Local Viking

URL: https://localviking.com/geogrid-visibility-tracking

Launched in 2017, Local Viking predominantly offers tools to aid in Google Business Profile management, including automated posting, review management, and automated content creation. It gathers information using the Google Places API and regularly adds new functionality. You can also compare two GeoGrid reports side by side to show ranking progress over a specific period of time.

What notable features does Local Viking have?

• Reports can be exported to CSV
• Create a time-lapse GIF report to show progress over time. In the future, Local Vikings plan to add functionality to explore PNG GeoGrids
• Public link option allows you to view results from any angle, with pan, zoom, and swivel functionality
• White label reports (Pro, Agency, and Enterprise plans only)
• GeoGrid widget to generate leads from your site (Pro, Agency, and Enterprise plans only)
• SERP screenshots
• Track competitor rankings
• Tracking for service-area businesses with SAB Mode
• Access to the Local Viking platform, with other local SEO tools

What grid sizes are available on Local Viking?

Points are flexible, so you can exclude nodes that aren’t required (for example, because they are in a body of water). There are five grid sizes available:

• 3×3
• 5×5
• 7×7
• 9×9
• 13×13

Can I choose the time my report runs?

No. You can choose to run a report on demand at any time, but you can’t pre-schedule a report for a specific time on a specific day. The most you can do is choose a specific day of the week.

How much does Local Viking cost?

Local Viking’s grid tracker is included with its wider tool offering and is not available to purchase as a standalone tool. There are five packages to choose from, with the option of monthly or annual billing. An 11×11 grid scan costs approximately $0.74.

• Single: $39 per month with 7,500 GeoGrid credits ($0.0052 per credit)
• Starter: $59 per month with 8,100 GeoGrid credits ($0.0073 per credit)
• Pro: $99 per month with 16,200 GeoGrid credits ($0.0061 per credit)
• Agency: $149 per month with 24,300 GeoGrid credits ($0.0061 per credit)
• Enterprise: $200 per month with 32,400 GeoGrid credits ($0.0062 per credit)

You can find out more about Local Viking’s plans and pricing here.

Can I get a free trial of Local Viking?

No. Local Viking doesn’t currently offer a free trial, but they do have a no-questions-asked full refund within seven days of signing up.

Third-party Reviews of the Complete Local Viking Platform

• G2: (0 reviews)
• Capterra: (0 reviews)
• TrustRadius: (0 reviews)

Local Viking doesn’t appear to have any presence on the more popular software review sites, but it does gather its first-party customer feedback from Facebook together on one page on its site.

Localo – Position Map

URL: https://localo.com/local-seo-tool/local-rank-tracker 

Localo was founded in 2020 and is based in Krakow, Poland. Its local rank tracker is part of a wider suite of local SEO tools. Those solutions also include tools to create and schedule Google Business Posts, citation management, and web page creation for local businesses. It also offers an AI Google Business Profile Manager, which tells business owners and local SEO pros which tasks to complete to grow their local search visibility.

What notable features does Localo have?

• An Area Difficulty Index illustrates how easy or hard it is to rank in any given location, with filters to help you know which areas need attention first 
• The Business Visibility score makes it clear how your business is performing locally
• Recommended keywords with search data 
• Available for local businesses worldwide in all languages
• Automated position monitoring
• Suitable for service-area businesses
• Competitor activity monitoring

What grid sizes are available on Localo?

Localo uses a smart grid that automates the grid and distance size using an algorithm that determines the difficulty level and density of any given area. Grids can have between 9 and 49 checking points, the equivalent of 3×3 to 7×7 grids.

Can I choose the time my report runs?

No. Reports run weekly. 

How much does Localo cost?

Localo’s pricing is a little different from many of the other options in this guide as it doesn’t appear to operate a credit system. The geo grid ranking monitoring feature is part of a wider local SEO toolset and isn’t available as a standalone service.

Package options are flexible to your needs, payable monthly or yearly. Sample packages are below:

• Single business: £29 per month (about $39) for a single location.
• Pro 30: £109 per month (about $147) for up to 30 locations 
• Pro 60: £189 per month (about $254) for up to 60 locations.

You can find details of pricing and package inclusions here. It’s unclear how many keywords or grid points you can track per package, so if you have specific needs, it may be best to speak to their sales team. 

Can I get a free trial of Localo?

Yes. Localo offers a 14- day free trial, with a limit of one Google profile and ten search terms.

Third-party Reviews of the Complete Localo Platform

• G2: 4.9/5 (134 reviews)
• Capterra: (0 reviews)
• TrustRadius: (0 reviews)
• GetApp: (0 reviews)

Places Scout

URL: https://www.placesscout.com/geo-matrix-ranking-reports

Founded in California, USA, in 2011, Places Scout is an all-in-one SEO tool for local businesses and agency users. Its automated local SEO analysis covers more than 400 different data points. Other tools include reputation management, citation management, brand audits, competitor analysis, and lead generation. The Geo-Matrix Ranking Reports tool debuted in May 2020. One of its standout features is the fully customizable animated GIF export function to highlight performance changes in an engaging and accessible manner.

What notable features does Places Scout have?

• Animated map view ranking GIF generator to illustrate performance over time
• White-label reporting (PDF only) with visual map view reports
• Customizable grid point locations
• Suitable for service-area businesses
• Multiple keywords per location

What grid sizes are available on PlacesScout?

Points are flexible, so you can turn off undesirable locations. There are three grid sizes available:

• 5×5
• 11×11
• 20×20

Can I choose the time my report runs?

Yes, you can schedule to run reports on a weekly, bi-weekly, or monthly basis. 

How much does Places Scout cost?

Pricing information isn’t publicly available. You’ll need to complete the package request form to get a custom quote.

Can I get a free trial of Places Scout?

Places Scout can offer a free trial on request, or you can schedule a demo.

Third-party Reviews of the Complete Places Scout Platform

• G2: 4.5/5 (1 review)
• Capterra: (0 reviews)
• TrustRadius: (0 reviews)

Semrush: Map Rank Tracker

URL: https://www.semrush.com/map-rank-tracker/

Founded in 2008, Semrush is synonymous with SEO. The all-in-one tool offers a range of solutions for marketers managing SEO, PPC, PR, content, and various other digital campaigns.

Map Rank Tracker was previously only available as part of its Listings Management tool, but has been expanded and further developed to become a standalone tool with an array of features.

What notable features does Semrush’s Map Rank Tracker have?

• Local visibility metrics include share of search data, average ranking, and rank distribution
• Easy access to competitor intel, including top 20 rankings for any given search term
• Downloadable PDF reports
• Track an unlimited number of keywords
• Monitor progress over a period of time
• Set your preferred grid size and distance for more meaningful ranking insights

What grid sizes are available on Semrush?

There are six grid sizes available for Semrush, and points are flexible:

• 5×5
• 7×7
• 9×9
• 11×11
• 13×13
• 15×15

Can I choose the time my report runs?

No. The scheduler only permits users to select a report frequency and day of the week, not a specific time of day.

How much does Semrush cost?

Map Rank Tracker is available as part of the wider Semrush packages and can be purchased as a standalone tool. If you only want access to the Map Rank Tracker tool, there are two packages to choose from:

• Map Rank Tracker Free plan: free with 50 credits per month (equivalent to two scans for one keyword per month). This includes one keyword and can only be used for a 5×5 grid.
• Map Rank Tracker Basic plan: $30 per month with 4,000 credits ($0.0075 per credit) and one campaign.

An 11×11 grid scan costs approximately $0.91. Extra credits can be purchased for $5 per 1,000 credits, while additional campaigns cost $10 per month. You can find more information on pricing here.

Can I get a free trial of Semrush?

Yes, there’s a free plan with 50 credits (enough to perform two 5×5 grid searches).

Third-party Reviews of the Complete Semrush Platform

• G2: 4.5/5 (3,299 reviews)
• Capterra: 4.6/5 (2,315 reviews)
• Trustpilot: 4.1/5 (689 reviews)
• TrustRadius: 8.7/10 (770 reviews)
• GetApp: 4.6/5 (2,315 reviews)

Whitespark: Local Ranking Grids 

URL: https://whitespark.ca/local-ranking-grids/ 

Local SEO software Whitespark released its local ranking grids in August 2025, as part of its wider toolset and services. Based in Canada, Whitespark’s tools are aimed at local businesses and agencies, and include rank tracking, review management, and listing management services. 

What notable features does Whitespark have?

• Plot up to 225 points on the map 
• Track up to position 100 on Google Maps
• Compare performance with competitors, and plot competitor locations on the map
• See trends at a glance with heatmap previews per keyword 
• View past scans, and compare side by side 
• Measure progress with Whitespark’s Visibility Score, average rankings, and relative review score (comparing review performance of competitors)
• Flexible grid points
• White-label URLs or PNG screenshots to share progress with clients 

What grid sizes are available on Whitespark?

Whitespark has many grid sizes available:

• 2×2
• 3×3
• 4×4
• 5×5
• 6×6
• 7×7
• 8×8
• 9×9
• 10×10
• 11×11
• 12×12
• 13×13
• 14×14
• 15×15

Can I choose the time my report runs?

Yes, Whitespark’s reports can be scheduled at any time of day, and run ad hoc, or on a daily, weekly, or monthly basis. 

How much does Whitespark cost?

While Whitespark has multiple tools available, Local Ranking Grids are bought separately rather than as an overall plan. Pricing for Local Ranking Grids depends on the number of credits you need. These include:

• 2,000 credits: $10 per month ($0.005 per credit)
• 5,000 credits: $20 per month ($0.004 per credit)
• 15,000 credits: $50 per month ($0.0033 per credit)
• 32,000 credits: $100 per month ($0.0031 per credit)
• 100,000 credits: $300 per month ($0.003 per credit) 

An 11×11 scan would cost approximately $0.48 on cheaper plans, or $0.36 on larger plans. 

Can I get a free trial of Whitespark?

Yes, Whitespark offers a free Local Ranking Grids trial, with 200 credits to try it out. Credits can be used for 90 days. 

Third-party Reviews of the Complete Whitespark Platform

• G2: 4.6/5 (21 reviews)
• Capterra: (0 reviews)
• Trustpilot: 4.0/5 (3 reviews)

Conclusion

As you can see, there’s a lot to consider when choosing the geo grid tool, platform, and pricing plan that meets your needs. We hope we’ve shown you what the most prominent ones out there can offer, whether you’re searching for a Places Scout alternative, a Local Viking alternative, or researching whether BrightLocal’s Geo Grid tool is the best fit for your budget or workflow.

We’ve tried to be as unbiased as we can, despite representing one of the above tools, because we’re only interested in providing the most useful, most up-to-date information. If you spot anything out of date or incorrect in this comparison guide, please email us, and we’ll get it updated as soon as possible.