Top Digital Marketing Tools

Digital marketing encompasses such a wide array of tactics and strategies that it would be unthinkable to dive in without the advantage of a few carefully chosen tools. 

Whether you want to track keyword rankings, generate content ideas, understand why competitors are outranking you or elevate the customer experience, there's a tool to assist. The only problem is that there are so many out there. Finding the best ones can be very overwhelming.

The top digital marketing tools aren't just designed for large agencies and enterprise teams. Small business owners and independent consultants will also find that they can make time savings and improve campaign performance with the correct piece of software, browser extension, or plugin to hand. 

You're in the right place if you aren't sure which tools you need or what they do. We've scanned the entire marketplace and included only the very best digital marketing tools in this section so you can feel confident in your selections. 

Want to dive straight in? BrightLocal's local SEO tools provide additional help to grow your rankings, and all are available with a free 14-day trial.

Once you've made your choice, our local SEO resources will help you get the best out of your new tools.  

The Best Digital Marketing Tools by Category 

Competitor Analysis Tools 

Performing competitor analysis enables you to crowdsource the most successful strategies from other local businesses. That could mean mining the keywords they rank for, checking which Google Business Profile category they have selected or using their link profile to create your own prospect list. It's a powerful way to identify gaps in your own strategy and cherry-pick ideas from businesses that are already performing well.

Content Marketing Tools 

Successful content marketing requires consistent idea generation, strong output, and eye-catching visual assets. It can be a big ask, no matter the size of your team. Luckily, there's a great crop of tools that can shoulder some of the responsibility. Even better, many of those on our list removes the need to spend time and money training in specialties like graphic design and video editing.

SEO Tools 

When it comes to building better rankings and enhanced search visibility, there's no such thing as too much help. For example, even the smallest website can benefit from a thorough audit on a regular basis. That would be too labor-intensive to do manually but is easy with the right tool. 

Likewise, measuring the impact of your SEO activity is an exceptionally tedious manual task but much more enjoyable when it's automated. Moreover, many of the best SEO tools can perform complex data analysis, so you can derive even more value from your efforts.

Social Media Tools 

With so many brands clamoring to be heard on social media, standing out is never a given. Maintaining an impactful social media presence requires good content, a plan for publishing that content, and the ability to engage with your audience. 

Luckily, those are all things that can be accomplished with the help of one or more social media tools.

CRO Tools 

Every marketer should have a good CRO tool in their toolkit. CRO tools help you to understand your website visitors and grow your sales, subscriptions, and sign-ups.

Keyword Research Tools 

They're the foundation on which all digital marketing activity is built, but identifying the right keywords isn't as easy as it may first appear. First, you must consider how difficult that phrase is to rank for and how much traffic it could drive to your site. You also don't want to leave high-traffic phrases to your competitors. Or waste time and resources trying to rank for unsuitable keywords. 

Keyword research tools cut through that noise and help you make data-driven decisions.

User Experience Tools 

There's very little point in chasing higher search engine rankings if your website is difficult to use or doesn't meet your visitors' expectations. User experience tools remove the guesswork so you can be sure that everything you're doing will be well-received by your intended audience.

Free Local SEO Tools 

Not all digital marketing tools come with a hefty price tag. Many great local SEO tools are entirely free to use. So, whether you need to find a ZIP code or check rankings from somewhere else, there's sure to be a free tool to help you do just that.