With 46% of Google searches having local intent, ranking higher in the organic search results ensures customers can find you.
Local SEO helps you to appear online ahead of your rivals, enabling your business to compete for more customers.
98% of consumers read reviews about local businesses, so having a good online reputation is critical to attract customers.
Unlike pay-per-click advertising (PPC), local SEO reaps long-term rewards and benefits. Its impact grows over time.
Choose this route if you:
✔️ Lack time and resource
✔️ Don’t have the knowledge and skills
✔️ Want fast results
Choose this route if you:
✔️ Are skilled in local SEO or are learning it
✔️ Have spare time and resource
✔️ Are tech-savvy and analytical
A comprehensive service managed by our in-house SEO experts, who will develop and deliver a customized local SEO strategy that covers:
• Google Business Profile (GBP) optimization and management
• Website and content optimization
• Citation building and listings management
• Review management
• Link building
• Monitoring and reporting
An all-in-one platform featuring the tools, reports, and insights that you need to develop and deliver your own local SEO strategy.
Supported by top-rated teaching on the essentials of local SEO via BrightLocal Academy and other educational content.
Explore our:
Rank tracking
Local SEO auditing
Review management
Listings management
BrightLocal Academy
Schedule a call with one of our team to show you how our platform and managed services can help you get your local SEO off the ground
A tailored webinar structured around these exact goals and opportunities, delivered by one of our industry experts.
Learn how our technology and services can help you supercharge your local SEO.
Local SEO can be a tricky topic to master, so it’s important to get a firm level of understanding going in. We’re here to help you achieve exactly that.
With so many different tasks and tactics to keep on top of, a comprehensive SEO checklist can help to keep you organized and on track.
Master local SEO with BrightLocal Academy. Get access to a host of expert-led, interactive video courses for free!
Local SEO for small businesses comprises the optimization of your website, Google Business Profile, online reviews, and a number of other entities, all with the intent to rank more effectively for local queries in Google searches.
If this sounds like a lot, don’t worry, we’re here to help. Read our “What is local SEO?” guide for more detail.
There’s no quick fix to get your small business ranking. You’ll need to spend some time working on your local SEO strategy, among other things. Get familiar with local ranking factors, but be confident in the knowledge that, locally, you have a good chance of ranking against potentially much bigger competitors.
We’ve put together a local SEO checklist to get you started. To see how you’re doing, we also have a Local Rank Tracker and Local Search Grid.
First, check out our local SEO guides, then learn the benefits of local SEO and go on from there. Once you’re familiar with the concept, try our guides for Google Business Profile, local citations, and review management.
We also have BrightLocal Academy to help you become a local SEO expert. It’s completely free, too!
Any business that requires a local presence will benefit from local SEO. This includes businesses with a brick-and-mortar store, and service-area businesses. Some of the businesses that rely heavily on local SEO are medical services, tradespeople like plumbers and electricians, law offices, hospitality businesses, and real estate companies or individuals, to name just a few.
Citations are an important foundation for any local business. Building citations can help give you a solid footing to rank in local search, especially when used in conjunction with other factors, like reviews and Google Business Profile.