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How to build a review strategy that works in 2026

Aired: Mar 10, 2026

Greg Sterling

Special Guest

Greg Sterling

Co-Founder at Near Media

Elizabeth Rule

Special Guest

Elizabeth Rule

Local SEO Strategist and Account Manager at Sterling Sky

The rules of reputation have changed. 31% of consumers now ignore businesses below 4.5 stars, and 74% only care about reviews from the last 90 days. With 45% of shoppers using AI to find local businesses, your review strategy is no longer built on star ratings alone.

Replay this tactical session with Greg Sterling (Near Media) and Elizabeth Rule (Sterling Sky) as we break down the 2026 Local Consumer Review Survey and show you how to turn your reputation into a competitive advantage.

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