How to build a review strategy that works in 2026
Aired: Mar 10, 2026
Special Guest
Greg Sterling
Co-Founder at Near Media
Special Guest
Elizabeth Rule
Local SEO Strategist and Account Manager at Sterling Sky
The rules of reputation have changed. 31% of consumers now ignore businesses below 4.5 stars, and 74% only care about reviews from the last 90 days. With 45% of shoppers using AI to find local businesses, your review strategy is no longer built on star ratings alone.
Replay this tactical session with Greg Sterling (Near Media) and Elizabeth Rule (Sterling Sky) as we break down the 2026 Local Consumer Review Survey and show you how to turn your reputation into a competitive advantage.
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