Local Reputation Management for Multi-location Businesses and Franchises

Watch on: October 30, 2024 at 9:00 am PT / 12:00 pm ET / 5:00 pm GMT
Running time: 60 mins

Hosted by: Claire Carlile

Our expert guest

Mike Blumenthal
Mike Blumenthal
Near Media
Julian Hooks
Julian Hooks
Asurion
Local Reputation Management for Multi-location Businesses and Franchises

What to Expect

Reputation management at a local level is hugely important for brand reputation. 

 

In this webinar with Mike Blumenthal (Near Media) and Julian Hooks (Asurion), we’ll talk about the importance of reputation management, learn how multi-location brands carry out reputation management tasks, and discover how to prioritise customer experience to level up a brand’s reputation. 

 

We’ll also discuss some of the learnings we found in the Brand Review Index, looking at top brands across the US and providing insights about their ranking in terms of Google review score, as well as why the top hitters are at the height of their game. 

 

 

🔍 What to Expect:

  • Learn the expert tactics required to build a brand reputation at a local level.
  • Discover how brands like Trader Joe’s and Asurion carry out reputation management tasks.
  • Uncover the findings and insights from the Brand Review Index, with examples of top brands doing reputation management at a stellar level. 
  • Learn the importance of a customer-led strategy for SEO and reputation management.
  • Interactive Q&A—a chance to get your questions answered. 

 

🚀 Why Attend?

 

If you’re a marketer, SEO, or decision-maker for a large brand with 100+ locations, you’ll learn more about managing reputation and the importance of customer experience for brand reputation and SEO at a local level. 

 

This webinar will be recorded, and the replay will be published on our YouTube channel.

 

Can’t see the registration embed above? Register directly on StreamYard.

October 30, 2024

9:00 am PT
12:00 pm ET
5:00 pm GMT

60 mins

Watch live on YouTube

Mike Blumenthal

Mike Blumenthal

Near Media

Mike Blumenthal is the co-founder and analyst at Near Media, where he researches and reports on reputation, reviews, and local search. Mike has been involved in local search and local marketing strategy for almost 20 years. He explores the online-to-offline local ecosystem and helps businesses understand it and benefit from it through writingspeaking, and education.

Julian Hooks

Julian Hooks

Asurion

Julian is a Senior Manager of SEO at Asurion (a tech insurance and warranty provider) and its subsidiary UBreakiFix, the retail chain of corporate-owned and franchise-owned tech repair stores with around 700 locations in the US and surrounding territories. He also runs a boutique consultancy, Advertising Commissions LLC, where he is the principal SEO consultant working with a range of businesses.